Pengembangan strategi pengumpulan ponsel bekas di DKI Jakarta = Strategic development of mobile phone collection in DKI Jakarta

Kusno, Deanna Puspita (2013) Pengembangan strategi pengumpulan ponsel bekas di DKI Jakarta = Strategic development of mobile phone collection in DKI Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Strategi Pengembangan Pilot project ini dilaksanakan untuk mencari strategi yang efektif untuk pilot project pengumpulan ponsel bekas. Pengembangan strategi ini dilakukan bedasarkan hasil penelitan sebelumnya. Beberapa contohnya adalah penelitian mengenai perilaku penggunaan ponsel (usage behavior) dan analisis perilaku konsumen di Jabodetabek untuk menyumbang ponsel bekas untuk didaur ulang (Novita, 2012) dan hasil pilot project pengumpulan ponsel bekas dengan menggunakan metode drop-off (Utama, 2012). Tujuan dari penelitian ini adalah membandingkan strategi-strategi yang digunakan di berberapa negara juga program pengumpulan ponsel bekas lainnya. Bedasarkan hasil kajian strategi-strategi di negara-negara lain tersebut, strategistrategi yang kiranya dapat diterapkan di DKI Jakarta akan dikembangkan untuk dapat meningkatkan kinerja pengumpulan ponsel bekas. Didapatkan delapan strategi yang telah dilakukan beberapa negara diantaranya yaitu, strategi kampanye lingkungan, strategi pendidikan, strategi penghargaan (Award), strategi keterlibatan industri ponsel, strategi undian, strategi insentif, strategi penggalangan dana dan strategi kompetisi atau acara. Untuk menguji coba strategi yang yang cocok untuk di DKI Jakarta, dilaksanakan strategi insentif di Gedung Citra Graha. Hasil dari pilot project ini didapatkan 83 ponsel bekas dengan 41 penyumbang sehingga return rate sebesar 15,43% dan participation rate sebesar 7,62 %. Cost/unit hasil pengumpulan apabila dilihat dari jumlah penyumbang yang turut berpartisipasi sebesar Rp 114.073,- dan apabila dilihat dari jumlah ponsel yang terkumpul sebesar Rp 56.349,-. Strategi pengembangan selanjutnya yang dapat diaplikasikan oleh peneliti selanjutnya adalah strategi insentif, strategi penggabungan insentif dengan pendidikan, strategi kompetisi atau acara dengan undian, startegi kampanye lingkungan dengan pendidikan dan strategi kompetisi dan acara yang dikembangkan. / This strategic development of collecting mobile phone was conducted as a response which are based on several research. The researches were mobile phone usage behavior and consumer behavior analysis to donate mobile phone waste for recycling in Jabodetabek by Novita (2012) and project for collecting end-of-life mobile phone by Utama (2012). The purpose of this research was to made comparative strategies that have been used in countries and former phone collection programs. The other purpose from this research was also to developed strategies that can be implemented in DKI Jakarta to improve the performance of collection. They were eight strategies that have been done in several countries and other collection programs which include environmental campaign strategies, educational strategies, strategic award, the mobile phone industry engagement strategy, lottery strategies, incentive strategy, fundraising strategy and competitive strategy or event The strategy has been conducted by researchers at Citra Graha Building to known that incentive strategy can be held in DKI Jakarta. The collection results of this strategy were 83 used mobile phones from 41 participates. So the return rate of mobile phone had been collected was 15.43% and a participation rate were 7.62% from total population of the location. The cost for collecting one unit of used mobile phones is Rp 114,073,- based on total the participants and Rp 56,349,- based in total mobile phone. Further developmental strategy can be applied in future research is developing incentive strategy, the strategy that merge between the incentives and the education, lottery or competition based strategy, educational campaign strategy and lastly other under development strategy which are based on only organized competition and event.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Kusno, Deanna PuspitaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorHanafi, JessicaUNSPECIFIEDUNSPECIFIED
Thesis advisorChristiani, AgustinaUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Strategi pengumpulan; Program pengumpulan; Ponsel bekas; Return rate; Participation rate; Strategy collecting; Collection program; Used mobile phones
Subjects: T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Industrial Engineering
Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Industrial Engineering
Depositing User: Mr Samuel Noya
Date Deposited: 07 Jan 2019 08:26
Last Modified: 26 Feb 2019 06:40
URI: http://repository.uph.edu/id/eprint/2273

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