Penerapan the five c’s cinematography pada proses produksi konten youtube tim satria muda pertamina 2018/2019

Manafe, Ewaldiez Christov Rolevando (2021) Penerapan the five c’s cinematography pada proses produksi konten youtube tim satria muda pertamina 2018/2019. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

In the current digitalization era, the use of video is not only personal consumptive but has also turned into a good marketing method to build a better image of a company or group. One of the easy and effective ways of video marketing is the use of social media such as Youtube, Instagram, and others. Satria Muda Pertamina is a basketball club in Indonesia that uses a video content creation method using social media as its marketing platform. The use of The Five C's Cinematography method in the video content of the Satria Muda Pertamina Team is to produce good quality videos that are suitable for uploading to social media for building positive image and promotional tools itself. Furthermore, the purpose of this thesis is to explain more deeply about how apprentices use the Five C's Cinematography method in the production of Satria Muda Pertamina's video content. In the explanation, the writer used Cinematography theory and Five C's. As a result, the use of the Five C's Cinematography method makes it easier for apprentices to work on videos while providing unique video results with different points of view which gives a good video impression to the audience. Apprentices recommend this method to be used in order to produce good videos.

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