Path : past, present, and potential

Kim, Eun Ji (2018) Path : past, present, and potential. Bachelor thesis, Universitas Pelita harapan.

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Abstract

This study aims to give recommendations for the problem that Path has by using variables of consumer motivation for using social media for analysis on the organization's problem while also tackling theoretically on what are the variables of these that are applicable to Indonesian consumers or users. The research includes seven variables: entertainment, social connection, information, convenient, escape, satisfaction, and identity. The findings are made from structured interviews with five expert respondents and uses seven user respondents for analysis of the problem in order to create recommendation for Path.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email Kim, Eun Ji NIM00000007426 UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Saragih, Harriman Samuel NIDN0330129002 harriman.saragih@uph.edu
Additional Information:	SK 11-14 KIM p ; 31001000074196
Uncontrolled Keywords:	path; customer motivation; variables; social media.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User:	Mrs Veronica Fitri Astuti
Date Deposited:	03 May 2021 07:10
Last Modified:	11 Dec 2023 06:38
URI:	http://repository.uph.edu/id/eprint/23685

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