Irene, Natalia
(2018)
The influence of country of origin, brand, and price towards to consumer buying behaviour : the case of nature republic products made in south korean.
Bachelor thesis, Universitas Pelita harapan.
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Abstract
Cosmetics is one of the most important elements in the world of beauty, the use of cosmetics began to get attention because cosmetics can make women beautiful besides cosmetics
also make the skin more healthy This study aims to determine the effect of Country of origin, Brand, Price, to Consumer Buying Behavior on Nature Republic products in Indonesia. The population in this study is the whole Jabodetabek people that using Nature Republic, while the sample taken as many as 140 people respondents. Instruments in this study is a questionnaire, Instrument validity test using R Calculated as reference while reliability test using Cronbach Alpha Furthermore, the collected data were analyzed using multiple regression analysis method. Test results obtained indicate that country of origin has a positive and significant effect on consumer buying behavior, brand has a positive and significant effect on consumer buying behavior, Pprice has positive and significant effect on consumer buying behavior.
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