Peran creative officer dalam proses produksi pada digital platform rctiplus mnc group

Zulfikar, Adrian (2021) Peran creative officer dalam proses produksi pada digital platform rctiplus mnc group. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Televisi saat ini memanfaatkan media baru untuk menghasilkan program acara yang menarik perhatian audience. Televisi yang memanfaatkan media baru salah satunya adalah digital platform RCTIPlus. RCTIPlus adalah salah satu digital platform di bawah naungan MNC Group. Digital platform RCTIPlus menyediakan layanan streaming televisi terestrial MNC Group (RCTI, GTV, INEWS, MNC TV). Digital Platform RCTIPlus juga menyediakan Program acara turunan dari televsi terestrial MNC Group. Pengguna digital platform RCTIPlus dapat menyaksikan acara yang sudah terlewat di manapun dan kapanpun. Dalam memproduksi suatu program acara televisi, tentunya diperlukan divisi yang dapat bekerjasama dengan baik. Salah satu divisi yang berperan penting dalam proses produksi adalah creative officer. Creative officer memiliki tugas bertanggung jawab pada proses produksi program acara dimulai dari pra produksi, produksi dan pasca produksi. Pemagang melaksanakan magang pada digital platform RCTIPlus di bawah naungan MNC Group Selama kurang lebih 4 bulan. Pemagang bergabung bersama departemen produksi dan menjadi Creative Officer. Pemagang mempelajari dan mempraktekan peran Creative officer diawali dari pra produksi, produksi dan pasca produksi. Terdapat Perbedaan dalam proses produksi antara televisi terestrial MNC Group dengan digital platform RCTIPlus./ Television currently utilizes new media to produce programs that attractattention audience. One of the televisions that uses new media is the digital platform RCTIPlus. RCTIPlus is one of the digital platforms under the MNC Group. The digital platform RCTIPlus provides services streaming MNC Group terrestrial television (RCTI, GTV, INEWS, MNC TV). The Digital Platform RCTIPlus also provides derivative program from MNC Group’s terrestrial televsion. RCTIPlus digital users can watch missed events anywhere and anytime In producing a television program, of course, a division that can cooperate well is needed. One of the divisions that plays an important role in the production process is a creative officer. Creative officers have the task of being responsible for the production process of the event program starting from pre-production, production and post-production. The intern carries out an internship on the digital platform RCTIPlus under the auspices of the MNC Group for approximately 4 months. Interns join the production department and become Creative Officers. Interns learn and practice the role of Creative officer starting from pre-production, production and post-production. There is a difference in the production process between MNC Group's terrestrial television and the digital platform RCTIPlus.

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