Seminar hasil penelitian: determinasi customer engagement terhadap repatronage intention pada hotel berbintang lima di wilayah Jakarta

Jonatan, Vrensius (2021) Seminar hasil penelitian: determinasi customer engagement terhadap repatronage intention pada hotel berbintang lima di wilayah Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pertumbuhan hotel berbintang lima yang terus berkembang di wilayah Jakarta menimbulkan persaingan yang semakin kuat dalam usaha bidang perhotelan. Adapun tujuan dari penelitian ini untuk menguji Pengaruh variabel Customer Engagement Terhadap variabel Repatronage Intention pada Hotel Berbintang Lima di wilayah Jakarta. Penelitian ini menggunakan metode penelitian kuantitatif dengan pengujian hipotesis. Kemudian populasi dari penelitian ini mengarah kepada warga Indonesia yang sudah pernah menginap pada hotel berbintang lima di wilayah Jakarta. Sampel yang diambil yaitu sebanyak 197 responden dengan teknik pengambilan sampel Convenience Sampling. Selanjutnya pengumpulan data dilakukan secara daring melalui penyebaran kuesioner. Teknik analisis data yang digunakan adalah analisis deskriptif, pengujian kualitas data, dan pengujian hipotesis. Berdasarkan dari hasil penelitian yang diperoleh diketahui bahwa nilai t-hitung sebesar 14.319 > nilai t-tabel 1.652, sehingga dapat disimpulkan bahwa variabel Customer Engagement (X) berpengaruh terhadap variabel Repatronage Intention (Y). Kata kunci: Customer Engagement, Repatronage Intention, Hotel

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Jonatan, VrensiusNIM01541170078pheenalen@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorWowor, WulanmeiayaNIDN0322066901wulan.wowor@uph.edu
Uncontrolled Keywords: customer engagement ; repatronage intention ; hotel
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Users 11799 not found.
Date Deposited: 27 Feb 2021 15:39
Last Modified: 27 Feb 2021 15:39
URI: http://repository.uph.edu/id/eprint/24272

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