Hoko, Keimmi
(2019)
Business plan for 'Dailyvit' cold pressed juice.
Bachelor thesis, Universitas Pelita harapan.
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Abstract
Business plan for the 'DailyVit' (Cold Pressed Juice) is targeted to receive the payback period within 2 years. DailyVit is a cold pressed juice, packaged in bottles and sold to customers in bundles. Unlike usual centrifugal juice, cold pressed juice still maintain the enzymes & minerals of the fruits and vegetables because of no heat production, resulting in healthier & fresher juice. Aiming to promote a healthy lifestyle to people with especially hectic lifestyle, DailyVit's primary target market is the 10,000 students from Karawaci, others will be workers and housewives. Survey shows that 66.7% of customers are very satisfied with DailyVit's freshness & originality. According to assumption & projection, first year net income is Rp. 37,332,900. It significantly grow to Rp. 54,775,116 in the second year. The low profit in the first year is a result of covering startup costs and lower sales in the beginning period of the business. While in year 3, the business is starting to expand its sales by beginning to pitch for investors.
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