Kegiatan Marketing Communicationn P&G periode Ramadhan 2013

Widyamartiwi, Olivine Rhisma (2014) Kegiatan Marketing Communicationn P&G periode Ramadhan 2013. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Higher market competition makes many products that appears in the market, whether it comes from new companies or foreign companies that entry to the Indonesian market. More companies are also more intense competition, so that each companies should have strategy to win competition with the other competitors. Promotion is one of marketing communication activities in order to attract consumers. In addition to advertising, which is no less important activities to support the promotion of the product is to hold the Event Marketing. In order to celebrate Idul Fitri 1432H, P&G held a marketing communication activities through Event Marketing Out Store and In Store Program with the goal of increasing sales and maintaining good relationships with their customers. Based on the conclusion, the author provides advice to P&G to use advertising to support promotional programs undertaken. it is intended that the public can know the promotion program is being carried out.

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