Penerapan Promotion Mix dalam upaya meningkatkan penjualan di PT. Labnesia Alfa Berjaya

Kurniawan, Chrissel Astrid (2015) Penerapan Promotion Mix dalam upaya meningkatkan penjualan di PT. Labnesia Alfa Berjaya. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Each company must conduct marketing activities. Especially in tough competition beverage industry is currently a challenge for a company to he able to compete with foreign companies into Indonesia. The issue is whether the marketing activity undertaken is right or not. Selection of marketing strategy is essential. Marketing strategy adopted by the PT. Labnesia Alfa Berjaya is promotion mix. From the observation and practice in PT. Labnesia Alfa Berjaya can be proved that direct marketing is becoming a very effective promotional tool in increasing sales in PT. Labnesia Alfa Berjaya.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Kurniawan, Chrissel AstridUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorTangdilintin, PaulusUNSPECIFIEDUNSPECIFIED
Thesis advisorSimamora, JumadalUNSPECIFIEDUNSPECIFIED
Additional Information: LM 41-11 KUR p
Uncontrolled Keywords: Marketing, Integrated Marketing Communication, Promotion Mix
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 5 not found.
Date Deposited: 28 Feb 2019 08:50
Last Modified: 20 Sep 2021 08:17
URI: http://repository.uph.edu/id/eprint/2536

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