Aktivitas Sales Promotion (Voucher dan Discount) dalam meningkatkan Brand Image Roller Blinds

Jessica, Jessica (2014) Aktivitas Sales Promotion (Voucher dan Discount) dalam meningkatkan Brand Image Roller Blinds. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Image is one of the important things to the growth of companies moving in the product supplying industry. Product image can affect sales and consumer’s interest. One of the ways to build that image in the midst of consumers is to use the right promotion strategy. One of the promotional strategies that can be used is the Sales Promotion. According to Philip Kotler and Armstrong (2004), Marketing Mix is a combination of four variables or an activity that is at the core of marketing system of the product, the price structure, the system of distribution and promotional activities. In this case, PT. Sharp Point does several forms of sales promotion, such as giving price-off promotion, gift vouchers, or cash back to the consumers who buys Roller Blinds. This activity is expected to raise the brand awareness or the brand image of the product or the company. Also, by doing this, the company expects the consumers to be loyal to the company and always search for new products from the company. The sales promotion activities in the forms of vouchers and discounts in increasing the brand image of Roller Blinds is expected to be able to take on the hearts of consumers to become loyal to the company PT. Sharp Point. The writer suggests that PT. Sharp Point need to execute the promotional tools by doing promotions through printed media or television, or doing exhibitions. These things will make the company and product more memorable.

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