Merliana, Syelvira (2015) Strategi promosi grand opening Indonesia Convention Exhibition oleh departemen Emerging Business PT. Bumi Serpong Damai, Tbk Sinarmas Land. Bachelor thesis, Universitas Pelita Harapan.
![[img]](http://repository.uph.edu/style/images/fileicons/text.png) |
Text (Title)
Title.pdf Download (7MB) |
|
Text (Abstract)
Abstract.pdf Download (1MB) |
|
Text (ToC)
ToC.pdf Download (808kB) |
|
Text (Chapter1)
Chapter1.pdf Restricted to Registered users only Download (408kB) |
|
Text (Chapter2)
Chapter2.pdf Restricted to Registered users only Download (986kB) |
|
Text (Chapter3)
Chapter3.pdf Restricted to Registered users only Download (716kB) |
|
Text (Chapter4)
Chapter4.pdf Restricted to Registered users only Download (580kB) |
|
Text (Chapter5)
Chapter5.pdf Restricted to Registered users only Download (386kB) |
|
Text (Bibliography)
Bibliography.pdf Download (378kB) |
|
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Download (5MB) |
|
Text (Publication Agreement)
Publication-Agreement.pdf Download (1MB) |
Abstract
Setahun belakang ini, keadaan ekonomi di Indonesia semakin menurun sehingga muncul berbagai dampak, mulai dari kenaikan harga bahan pokok, menurunnya daya beli konsumen, kenaikan harga barang impor dan persaingan antar pasar. PT. Bumi Serpong Damai, Tbk Sinarmas Land yang merupakan perusahaan yang berdiri pada akhir tahun 1980 yang pada awalnya bergerak di bidang property hingga sekarang berkembang dan berhasil meraih banyak penghargaan. Selama pelaksanaan magang, Penulis di tempatkan di departmen Emerging Business dalam Divisi Business Analyst dan terlibat langsung dalam acara peluncuran Indonesia Convention Exhibition. Indonesia Convention Exhibition melakukan kegiatan IMC dibantu oleh Departemen Emerging Business Sinarmas Land untuk menciptakan brand image. Atas keadaan tersebut, Departemen Emerging Business Sinarmas Land mengatur strategi promosi dengan menerapkan konsep – konsep integrated marketing communication, untuk menarik perhatian banyak pengunjung.
| Item Type: | Thesis (Bachelor) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Creators: |
|
||||||||
| Contributors: |
|
||||||||
| Additional Information: | LM 41-12 MER s | ||||||||
| Uncontrolled Keywords: | Strategi Promosi Grand Opening ICE | ||||||||
| Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
||||||||
| Depositing User: | Users 5 not found. | ||||||||
| Date Deposited: | 28 Feb 2019 08:51 | ||||||||
| Last Modified: | 27 Sep 2021 07:03 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/2556 |
Actions (login required)
 |
View Item |
