Pelaksanaan Media Relations Biro PR Eksternal Cohn & Wolfe

Putri, Catherine (2016) Pelaksanaan Media Relations Biro PR Eksternal Cohn & Wolfe. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Author has completed an internship of approximately 4 months at Cohn&Wolfe Indonesia, one the leading public relations consultants in Indonesia. The topic of discussion of this report will be media relations activity by Cohn&Wolfe, as a public relations agency, for all of their clients. During the internship, author was delegated to handle various media relations activities for said clients. To keep this report concise, only several clients–Dell, Lazada, PTT Family, and Biznet–will be discussed. To organize an event, it is imperative to apply concepts of media relations; one of them being approach to the media to announce a new program or product, to elevate public awareness through press events. The support of publicity from various media is essential to the creation of a positive image. In summary, the author realizes the importance of media relations and views it as an investment and a good opportunity for every public relations practioners. Thus, a good working relations with various media will be condusive to a healthy working environment for public relations practioners. Lastly, the author strongly encourages the forging of good media relations, so that the sole purpose of public relations; publication, can be attained.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Putri, CatherineUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSetijadi, Naniek NovijantiUNSPECIFIEDUNSPECIFIED
Additional Information: LM 41-12 PUT p
Uncontrolled Keywords: public relations, public relations consultant, mediarelations,media relations strategy, media relations activity, Cohn&Wolfe.
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 5 not found.
Date Deposited: 28 Feb 2019 08:51
Last Modified: 06 Oct 2021 03:47
URI: http://repository.uph.edu/id/eprint/2557

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