Strategi Promosi PT. Garuda Indonesia pasca hadirnya maskapai penerbangan berbiaya murah

Azaria, Nataya (2017) Strategi Promosi PT. Garuda Indonesia pasca hadirnya maskapai penerbangan berbiaya murah. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Along with the promising development of Hotels, Restaurants, and Transportation, especially on Airlines Sector followed by the high numbers of Airline passengers that caused competition among the Airlines that both operates inside and outside the country on the price and promotion that are offered by the company. Garuda Indonesia is a National Flag Carrier that Full Service based, with the existence of Low Cost Carrier Airline, people most likely uses the cost airline instead of Garuda Indonesia due to the price. In order to get people to still uses Garuda Indonesia instead of the Low Cost Carrier, they need a good promotional strategies to win over the market. Therefore, the writer is going to do a research about the promotional strategies of Garuda Indonesia’s on the existence of low cost carrier. Using Qualitative approach and descriptive methods, the writer collects primary data by doing Interview and non-participatory observation, and secondary data from literature review. The interview is done with 2 Garuda Indonesia and 1 PT Aerowisata employee that is considered capable of giving the reliable data for the research. The results of the research are Garuda Indonesia uses the implementation of Advertising, Garuda Indonesia Travel Fair event, Sponsorship, and Online Marketing

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Azaria, NatayaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorParani, RizaldiUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Strategi, Promosi, Garuda Indonesia, Low Cost Carrier
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Ms Meliza Faomasi Laoli
Date Deposited: 28 Feb 2019 08:56
Last Modified: 28 Feb 2019 08:56
URI: http://repository.uph.edu/id/eprint/2562

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