Aktivitas Public Relations dalam kegiatan Sales dan Marketing Kompas TV

Caroline, Maria (2016) Aktivitas Public Relations dalam kegiatan Sales dan Marketing Kompas TV. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

In the company of television the role of Public Relations very important because having activity that deals with internal and external, activity Public Relations also related to image company. In the media activity Public Relations can practiced in the sales and marketing, in the divisions of the sales and marketing there are a account executive usually associated directly with client. An Account Executive in a world of media is key person having responsibilities of client to the internal company. To know what the work of a Account Executive in a television company, writer conduct an apprentice in Kompas TV. The purpose of this internship activities is to see the application of activity Public Relations in the sales and marketing Kompas TV undertaken by an Account Executive and analyzes way a working relationship a Account Executive to client with a base activity Public Relations. The result of an internship is indicated that an Account Executive activities in Kompas TV based on the concept and the theory of Public Relations in a relationship with client. An Account Executive and team has to had qualified high that is consistent with what is required by a Account Executive, which is: the selling skill, negotiation skill, the ability of the presentation and managerial good and apply concepts Public Relations that is suitable for internal and external company.

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