Pengaruh pesan komunikasi Instagram terhadap gaya hidup hedonis karyawan advertising Havas Village Jakarta

Astuti, Aprilyani (2018) Pengaruh pesan komunikasi Instagram terhadap gaya hidup hedonis karyawan advertising Havas Village Jakarta. Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian yang bertujuan untuk mengetahui pengaruh pesan komunikasi instagram terhadap gaya hidup hedonis pengguna instagram ini dilakukan menggunakan metode penelitian survey, jumlah responden yang berpartisipasi 110 orang mereka adalah karyawan advertising Havas Village Jakarta pengguna media sosial instagram. Data primer diperoleh dengan cara mengirim kuesioner dan responden mengembalikan kuesioner penelitian melalui internet. Analisa data menggunakan statistik deskriptif dari inferensial. Uji t digunakan untuk menguji hipotesis, sedangkan analisis regresi untuk mengetahui pengaruh pesan komunikasi instagram terhadap gaya hidup hedonis. Hasil penelitian bahwa pesan komunikasi instagram berpengaruh sangat kuat (86,5 %) terhadap gaya hidup hedonis responden, hal ini sejalan dengan uji hipotesis yang signifikan menerima hipotesis (H1: media instagram berpengaruh positif terhadap gaya hidup hedonis). Dengan demikian simpulan penelitian adalah komunikasi menggunakan instagram mempengaruhi gaya hidup hedonis terkait fashion bagi para pengguna instagram. Saran dalam penelitian ini terdapat pengaruh signifikan antara Pesan Komunikasi instagram Terhadap Gaya Hidup Hedonis Karyawan Advertising Hayas Village Jakarta Maka diharapkan masyarakat dapat mengontrol sifat hedonis yang ada didalam diri mereka ketika membeli dan menggunakan suatu produk.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Astuti, AprilyaniNIM00000021223UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSangun, EnisarNIDN8823150017UNSPECIFIED
Additional Information: T 89-16 AST p
Uncontrolled Keywords: Pesan Komunikasi Instagram ; Gaya Hidup Hedonis
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science
Depositing User: Users 15 not found.
Date Deposited: 04 Mar 2019 01:26
Last Modified: 26 Feb 2022 03:20
URI: http://repository.uph.edu/id/eprint/2649

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