Komunikasi politik partai dalam meningkatkan popularitas Partai Perindo

Nurjihan, Anggi (2018) Komunikasi politik partai dalam meningkatkan popularitas Partai Perindo. Masters thesis, Universitas Pelita Harapan.

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Abstract

The aims of this research are to understand and explain politic communications of Perindo Party in increasing public participation for election. Researcher will elaborate the background and objectives of the use of MNC Group in Perindo Party’s politic communications, also Perindo Party’s comprehension on politic communication to increase public participation for election. The method of this research is case study with qualitative data retrieved from interview, observation, as well as documentation and literature study. This research also uses the social construction of reality and constructivism paradigm. To ensure data’s validity and reliability, researchers has done triangulations on both methods and informant. The results of this study are: The usage of MNC Group’s medias as politic communications platform by Perindo Party is because of the mutual audiences they both shared. The objective of MNC Group usage in broadcasting the political advertisement which consists of anthem song and activities documentation is to introduce and socialize Perindo Party to citizens. Creative packaging of political message through the use of anthem song in several version of Perindo Party’s advertisements as well as organization’s infrastructure establishment from village level are politic communicatiosn formula by Perindo Party that makes it succeed as new politic party who receives positive sentiments based on multiple political survey on 2019 Elections. / Tujuan penelitian ini adalah untuk memahami dan menjelaskan komunikasi politik Partai Perindo dalam mendorong partisipasi publik pada pesta demokrasi. Peneliti akan membahas mulai dari latar belakang dan tujuan dari penggunaan MNC Group dalam komunikasi politik oleh Partai Perindo, hingga pemahaman aktor politik Partai Perindo mengenai komunikasi politik untuk mendorong partisipasi publik pada pesta demokrasi. Metode yang digunakan ialah studi kasus dengan data kualitatif yang didapatkan dari hasil wawancara, observasi, serta studi dokumentasi dan pustaka. Hasil dari penelitian ini adalah Latar belakang penggunaan media televisi milik MNC Group sebagai platform komunikasi politik oleh Partai Perindo ialah adanya kesesuaian target audiens yang variatif dari keempat media televisi tersebut dengan sasaran penerima pesan dari iklan Partai Perindo. Tujuan dari penggunaan media televisi milik MNC Group dalam proses komunikasi politk Partai Perindo melalui bentuk pemasangan iklan politik berisikan lagu mars dan cuplikan aktivitas partai ialah untuk memperkenalkan dan mensosialisasikan Partai Perindo kepada masyarakat. Kemasan pesan politik yang kreatif, yaitu dengan penggunaan lagu mars pada berbagai versi iklan yang ditayangkan di media massa, serta pembangunan infrastruktur partai hingga ke level desa menjadi formula komunikasi politik dari Partai Perindo yang membuatnya berhasil sebagai partai politik baru dan mampu memperoleh sentimen positif dalam berbagai hasil survei mengenai partai politik peserta Pemilu 2019.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Nurjihan, AnggiNIM00000016716UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPureklolon, Thomas TokanNIDN0331056603UNSPECIFIED
Uncontrolled Keywords: Politicial ; Communication, Political Party ; Perindo ; MNC
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science
Depositing User: Users 15 not found.
Date Deposited: 14 Mar 2019 03:12
Last Modified: 21 Oct 2020 04:53
URI: http://repository.uph.edu/id/eprint/2675

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