Strategi pemasaran dan promodi pada PT Komodo Impian wisata dalam meningkatkan jumlah tamu = Marketing and promotion strategies at PT komodo impian wisata

Sarwijaya, Lisa (2021) Strategi pemasaran dan promodi pada PT Komodo Impian wisata dalam meningkatkan jumlah tamu = Marketing and promotion strategies at PT komodo impian wisata. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Biro Perjalanan Wisata merupakan sebuah usaha jasa komersial, yang berperan untuk mengatur, menyedia dan mengadakan sebuah pelayanan wisata bagi seseorang atau sekelompok orang. PT Komodo Impian Wisata merupakan salah satu Biro Perjalanan Wisata yang ada di Labuan Bajo. Yang menawarkan paket wisata berupa overseas tour. Dalam strategi pemasaran dan promosinya PT Komodo Impian Wisata menggunakan dua metode pemasaran dan menggunakan beberapa bauran promosi sebagai strategi untuk meningkatkan jumlah tamu. Laporan magang ini disusun untuk mengetahui bagaimana strategi pemasaran dan promosi yang digunakan dalam meningkatkan jumlah tamu dengan menggunakan pendekatan kualitatif. Hasil dari strategi yang dilakukan pun belum maksimal dan tidak memenuhi target yang ingin dicapai oleh perusahaan. Kendala yang dihadapai yaitu kurangnya pemasaran dan promosi yang kurang terarah dan pengunaan media sosial yang terbatas. Dengan mengunakan media sosialyang lebih aktif dan penerapan strategi pemasaran dan promosi yang lebih tepat akan menunjang pertumbuhan perusahan, yang merupakan salah satu solusi yang dapat diberikan untuk mengatasi masalah yang dihadapi. / Travel Agency is a commercial service business, which regulates assistance, provides and provides tour services for a person or group of people. PT Komodo Impian Wisata is one of the Travel Agencies in Labuan Bajo, which offers tour packages in the form of tours abroad. In its marketing and promotion strategy, PT Komodo Impian Wisata uses two marketing methods and uses several promotional mixes as a strategy to increase the number of guests. This internship report is prepared to see how strategies and promotions are used in increasing the number of guests using a qualitative approach. The results of the strategy carried out were not optimal and did not meet the targets to be achieved. The obstacles faced are the lack of targeted marketing and promotion and the limited use of social media. By using social media more actively and implementing more appropriate marketing and promotion strategies will support the company's growth, which is one of the solutions that can be given to overcome problems that are imminent.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Sarwijaya, LisaNIM01541170175lisa17jrsarwijaya@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSari, LiceNIDN0309098401lice.sari@uph.edu
Uncontrolled Keywords: PT Komodo Impian Wisata; strategi pemasaran dan promosi
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Users 18230 not found.
Date Deposited: 04 Mar 2021 04:36
Last Modified: 04 Mar 2021 04:36
URI: http://repository.uph.edu/id/eprint/27076

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