The influence of celebrity endorser, brand association, brand personality and product characteristics in creating purchase intentions.

Taner, Eric (2013) The influence of celebrity endorser, brand association, brand personality and product characteristics in creating purchase intentions. Bachelor thesis, Universitas Pelita harapan.

Full text not available from this repository.
Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Taner, EricUNSPECIFIEDUNSPECIFIED
Additional Information: SK 11-09 TAN i
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Mrs Veronica Fitri Astuti
Date Deposited: 03 May 2021 07:38
Last Modified: 03 May 2021 07:38
URI: http://repository.uph.edu/id/eprint/27664

Actions (login required)

View Item View Item