Aktualisasi Ridwan Kamil di media sosial (Instagram) bagi kalangan remaja Bandung (analisis wacana konten post Instagram @ridwankamil dalam kepemimpinan Ridwan Kamil periode 2013-2018)

Pratiwi, Rany (2017) Aktualisasi Ridwan Kamil di media sosial (Instagram) bagi kalangan remaja Bandung (analisis wacana konten post Instagram @ridwankamil dalam kepemimpinan Ridwan Kamil periode 2013-2018). Masters thesis, Universitas Pelita Harapan.

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Abstract

In globalization era, the development of communication technology has brought a variety of new media into public utilities to expand the exchange of information. Social media was a means to communicate to society. Various social media nowadays have presented many options for people. The use of social media also makes it easy, not only for society but also for the government. This research aims to determine the self-actualization of Ridwan Kamil in social media Instagram post in terms of content, style of language used, feedback from the community and also their impact among adolescents in Bandung. This is a qualitative study that using discourse analysis method. The results showed that the use of social media for the government is to shorten the communication channel between the government and the public. Likewise conducted by Ridwan Kamil, he uses social media as a form of transparency on government programs that running. In addition, he also actualize themselves using social media to get attractiveness people in Bandung in general and especially among teenagers Bandung. / Di era globalisasi saat ini, perkembangan teknologi komunikasi telah menghadirkan beragam media baru yang menjadi sarana publik untuk memperluas pertukaran informasi. Media sosial pun menjadi sarana untuk berkomunikasi bagi masyarakat. Beragam media sosial yang kini hadir telah menyajikan banyak pilihan untuk masyarakat. Penggunaan media sosial ini juga memudahkan tidak hanya untuk masyarakat tetapi juga untuk pemerintah. Penelitian ini bertujuan untuk mengetahui aktualisasi diri Ridwan Kamil di media sosial Instagram dilihat dari segi konten post, gaya bahasa yang digunakan, feedback dari masyarakat khususnya dikalangan remaja Kota Bandung. Penelitian ini bersifat kualitatif dengan menggunakan metode analisis wacana model struktur wacana van Dijk. Hasil penelitian menunjukkan bahwa penggunaan media sosial bagi pemerintah ialah untuk memperpendek alur komunikasi antara pemerintah dengan masyarakat. Begitu juga yang dilakukan oleh Ridwan Kamil, beliau menggunakan media sosial sebagai bentuk transparansi atas program-program pemerintah yang dijalankan. Selain itu, Ridwan Kamil juga mengaktualisasikan diri menggunakan media sosial sehingga menjadi daya tarik masyarakat Kota Bandung pada umumnya dan khususnya kalangan remaja Bandung.

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