Pengaruh analisis risiko studi kelaikan aspek pemasaran dalam meningkatkan kinerja konstruksi proyek kawasan hotel X di Desa Bokkung Kecamatan Simanindo Kabupaten Samosir Sumatera Utara

Simanihuruk, Rajama (2016) Pengaruh analisis risiko studi kelaikan aspek pemasaran dalam meningkatkan kinerja konstruksi proyek kawasan hotel X di Desa Bokkung Kecamatan Simanindo Kabupaten Samosir Sumatera Utara. Masters thesis, Universitas Pelita Harapan.

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Abstract

The natural beauty of the area of Lake Toba and Samosir Island is very well known to foreign countries. Amazing natural charm makes the place the tourism potential to be developed. Beginning in 2016, the central government published the Instruction No. 49/2016 about Tourism Authority Board of Lake Toba, with infrastructure development program Highways Medan-Parapat, service development, Samosir Island ring road widening, bridge widening "Tano Ponggol" Naidoo, all to achieve target of foreign tourist visits by 1 million in 2025. the increase in travelers to Samosir, an opportunity to build a resort hotel accommodation form. Looking at the issues above, this study is expected to answer the question: knowing the potential of tourism in the island of Samosir, knowing the factors and variables resort hotel marketing aspects and provide recommendations to the parties in connection with the results of the feasibility study of the marketing aspect. Methodology This study uses both quantitative and qualitative research process that starts from leveling risk analysis, model analysis, research and recommendations resulting from the study. The research instruments consisted of: research data (primary and secondary), survey respondents (respondents and respondents' expert hotel managers and civil servants), and a research questionnaire. The results showed that there are 11 variables forming dominant model of marketing aspect to the value of R Square of 81.4%, ie: maintain the stability of prices of food and souvenirs, local governments have been builder, driver, regulator and controller development, build public facilities, the beauty of the landscape around Lake Toba, local government cooperation with local governments outside of Samosir Samosir, participate in exhibitions in other places, the hospitality of the hotel employees, making the integration of travel tour packages, increasing the creativity of art and culture, full food menu and the rents affordable lodging. Through this research, produce appropriate recommendations in the decision to build the region Hotel Resort in Bokkung village, North Sumatra. / Keindahan alam kawasan Danau Toba dan Pulau Samosir sangat terkenal sampai ke mancanegara. Pesona alam yang sangat menakjubkan menjadikan tempat pariwisata yang sangat potensial tersebut untuk terus dikembangkan. Awal tahun 2016, Pemerintah Pusat menerbitkan Inpres Nomor 49/2016 tentang Badan Otorita Pariwisata Danau Toba, dengan program pembangunan infrastuktur Jalan Tol Medan-Parapat, pengembangan Bandara, pelebaran ring road Pulau Samosir, pelebaran jembatan “Tano Ponggol” Samosir, yang semuanya untuk mencapai target kunjungan wisata mancanegara sebesar 1 juta pada tahun 2025. Meningkatnya wisatawan ke Samosir, menjadi peluang untuk membangun penginapan berupa hotel resort. Mencermati isu di atas, penelitian ini diharapkan mampu menjawab permasalahan: mengetahui potensi wisata di Pulau Samosir, mengetahui faktorfaktor dan variabel aspek pemasaran hotel resort dan memberikan rekomendasi kepada para pihak terkait sehubungan dengan hasil analisis studi kelaikan aspek pemasaran tersebut. Metodologi Penelitian ini menggunakan metode kuantitatif maupun kualitatif, dengan proses penelitian yang dimulai dari analisis risk levelling, analisis model penelitian, dan rekomendasi hasil penelitian. Instrumen penelitian ini terdiri atas: data penelitian (primer dan sekunder), responden penelitian (responden pakar dan responden pengelola hotel dan PNS), dan kuesioner penelitian. Hasil penelitian adalah terdapat 11 variabel pembentuk model dominan aspek pemasaran dengan nilai R Square sebesar 81.4%, yaitu: menjaga kestabilan harga makanan dan souvenir, pemda menjadi pembina, pendorong, pengatur dan pengendali pembangunan, membangun fasilitas umum, keindahan pemandangan alam sekitar Danau Toba, kerjasama Pemda Samosir dengan pemda diluar Samosir, mengikuti pameran di tempat lain, keramahan karyawan hotel, membuat integrasi paket wisata wisata, meningkatkan kreativitas seni dan budaya, menu makanan lengkap dan harga sewa penginapan terjangkau. Melalui penelitian ini, menghasilkan rekomendasi yang tepat dalam pengambilan keputusan untuk membangun kawasan Hotel Resort di Desa Bokkung, Sumatera Utara.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Simanihuruk, RajamaNIM00000010863UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSimanjuntak, Manlian Ronald A.NIDN0330117401UNSPECIFIED
Additional Information: T 29-14 SIM p
Uncontrolled Keywords: risk ; feasibility studies ; marketing ; performance ; hotel resort
Subjects: T Technology > TA Engineering (General). Civil engineering (General)
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Master of Civil Engineering
Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Master of Civil Engineering
Depositing User: Phillips Iman Heri Wahyudi
Date Deposited: 21 May 2021 06:53
Last Modified: 22 Sep 2022 02:30
URI: http://repository.uph.edu/id/eprint/28742

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