Antecedents dari intention to play dan pengaruhnya terhadap intention to pay pada pemain mobile moba games e-sport di Jakarta

Tojo, Ivan Kristian (2019) Antecedents dari intention to play dan pengaruhnya terhadap intention to pay pada pemain mobile moba games e-sport di Jakarta. Masters thesis, Universitas Pelita Harapan.

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Abstract

This study aims to determine the factors that influence the intention to play and the consequences in the intention to pay for mobile MOBA games E-Sport players in Jakarta. The number of respondents used in this study was 120 respondents with employment status of students in Jakarta who enjoyed playing MOBA mobile games E-Sport. All respondents in this study included questionnaires, the data from the questionnaire results were then analyzed using PLS (Partial Least Square) descriptively and quantitatively to find out the factors that influence intention to play and the consequences on intention to pay for mobile MOBA games E-Sport players games in Jakarta. Based on the results of the analysis in the study, the results showed that time flexibility, challenge, diversion, fun, fantasy, and social interaction had a positive and significant effect on the intention to play. On these results it was found that social interaction has the most significant influence compared to other independent variables. However, the results of arousal and competition have a positive but not significant effect on the intention to play. intention to play has a positive and significant effect on intention to pay. / Penelitian ini bertujuan untuk mengetahui faktor-faktor yang berpengaruh kepada intention to play dan konsekuensinya pada intention to pay terhadap pemain mobile MOBA games E-Sport di Jakarta. Jumlah responden yang digunakan dalam penelitian ini adalah sebanyak 120 responden dengan status pekerjaan siswa/ mahasiswa di Jakarta yang senang bermain mobile MOBA games. Seluruh responden dalam penelitian ini diminta untuk mengisi kuisioner, data hasil pengisian kuisioner selanjutnya dianalisis menggunakan PLS (Partial Least Square) secara deskriptif maupun kuantitatif untuk mengetahui faktor-faktor yang berpengaruh kepada intention to play dan konsekuensinya pada intention to pay terhadap pemain mobile MOBA games E-Sport di Jakarta. Berdasarkan hasil analisis dalam penelitian, diperoleh hasil bahwa time flexibility, challenge, diversion, fun, fantasy, dan social interaction berpengaruh positif dan signifikan terhadap intention to play. Pada hasil tersebut didapatkan bahwa social interaction memiliki pengaruh yang paling signifikan dibandingkan variabel independen lainnya. Namun pada arousal dan competition diperoleh hasil berpengaruh positif namun tidak signifikan terhadap intention to play. intention to play berpengaruh positif dan signifikan terhadap intention to pay.

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