Pengaruh digital pricing information, digital promotion information, digital transaction information dan digital customer service terhadap e-loyalty yang dimediasi information quality dan convenience pada debitur bank xyz

Basuki, Michael (2019) Pengaruh digital pricing information, digital promotion information, digital transaction information dan digital customer service terhadap e-loyalty yang dimediasi information quality dan convenience pada debitur bank xyz. Masters thesis, Universitas Pelita Harapan.

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Abstract

This research is aimed to test whether digital pricing information, digital promotion information, and digital transaction information variables influence information quality. Moreover, this research is also aimed to inspect if digital customer service is influential to convenience variable and if quality information variable and convenience is influential to e-loyalty variable. This research is intended for Bank XYZ s business credit debtor that have used the ACL system for credit processing, where the total respondent obtained reaches 238 respondents. This research s analyzation uses SmartPLS app's PLS-SEM. This research shows the positive impact that digital pricing information and digital transaction information have to information quality variable, other than that, there's also a positive impact from digital customer service variable to convenience, and the research also shows that information quality and convenience variables have a positive impact towards e-loyalty variable. However, digital promotion variable shows no impact or influence towards information quality. / Penelitian ini bertujuan untuk menguji apakah variabel digital pricing information, digital promotion information, dan digital transaction information berpengaruh pada information quality. Selain itu juga meneliti apakah variabel digital customer service berpengaruh pada variabel convenience dan apakah variabel quality information dan convenience berpengaruh pada variabel e-loyalty. Penelitian ini ditujukan kepada debitur kredit usaha Bank XYZ yang telah menggunakan sistem ACL dalam proses kreditnya, dimana total responden yang diperoleh sebanyak 238 responden. Analisa penelitian ini menggunakan PLSSEM melalui aplikasi SmartPLS. Hasil penelitian ini menunjukan variabel digital pricing information dan digital transaction information berpengaruh positif terhadap variabel information quality, selain itu variabel digital customer service juga menunjukan pengaruh positif terhadap convenience, dan juga variabel information quality dan convenience memiliki pengaruh positif terhadap variabel e-loyalty. Sedangkan variabel digital promotion information tidak memiliki pengaruh terhadap information quality.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Basuki, MichaelNIM01619170038UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorBernarto, InnocentiusNIDN0320016501UNSPECIFIED
Additional Information: T 19-17 BAS p
Uncontrolled Keywords: Key words: digital pricing information, digital promotion information, digital transaction information ; information quality ; digital customer service ; convenience ; e-loyalty
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Users 18 not found.
Date Deposited: 20 May 2021 02:34
Last Modified: 04 Jun 2022 03:49
URI: http://repository.uph.edu/id/eprint/28930

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