Yuliawati, Sadeli (1998) Strategi pelayanan pelanggan di Bank Lippo memasuki era globalisasi (studi kasus di Bank Lippo cabang Roxy Mas). Masters thesis, Universitas Pelita Harapan.
Text (Title)
19960035_Cover_watermark.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (403kB) |
||
|
Text (Abstract)
19960035_Abstract_TOC_watermark.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (671kB) | Preview |
|
|
Text (Chapter 1)
19960035_Chapter1_watermark.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (307kB) | Preview |
|
Text (Chapter 2)
19960035_Chapter2_watermark.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB) |
||
Text (Chapter 3)
19960035_Chapter3_watermark.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
||
Text (Chapter 4)
19960035_Chapter4_watermark.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
||
Text (Chapter 5)
19960035_Conclusion_watermark.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (215kB) |
||
|
Text (Bibliography)
19960035_References_watermark.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (579kB) | Preview |
|
Text (Appendices)
19960035_Appendices_watermark.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
Abstract
Fokus studi ini adalah consumer banking Bank Lippo cabang Roxy Mas. Produk dan Consumer banking mempunyai masa kadaluwarsa yang pendek (short life cycle) sehingga mereka mudah menjadi komoditi karena tidak ada diferensiasi dalam jenis maupun unsur teknologi atau inovasi. Karena itu penulis berpendapat bahwa mutu pelayanan yang memuaskan dan bersahabat merupakan salah satu sumber daya saing/unggulan bagi Bank Lippo. Untuk menunjang mutu pelayanan yang memuaskan sebagai strategi diperlukan penggunaan teknologi yang sesuai, inovasi, penerapan 3-K dan Nine Golden Rules. Strategi mutu pelayanan yang memuaskan harus dikaji melalui visi, misi, kepemimpinan, manajemen dan brand name Lippo yang terkenal. Sesuai dengan core competence Bank Lippo, Bank Lippo cabang Roxy Mas disarankan untuk tetap berfokus kepada consumer banking. Market segment dan targetnya adalah pelanggan menengah ke bawah yang dapat menjadi customer base yang kuat bagi kegiatan consumer banking.
Item Type: | Thesis (Masters) | ||||||||
---|---|---|---|---|---|---|---|---|---|
Creators: |
|
||||||||
Contributors: |
|
||||||||
Additional Information: | T 19-96 SAD s | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
||||||||
Depositing User: | Users 18 not found. | ||||||||
Date Deposited: | 20 May 2021 02:35 | ||||||||
Last Modified: | 06 Jan 2022 04:20 | ||||||||
URI: | http://repository.uph.edu/id/eprint/29012 |
Actions (login required)
View Item |