Budhi, Peter S (1998) Analisa tentang keputusan pembelian rumah tinggal di kawasan Mega Real Estat bagi eksekutif muda. Masters thesis, Universitas Pelita Harapan.
Text (Title)
19970023_Cover_watermark.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (354kB) |
||
|
Text (Abstract)
19970023_Abstract_TOC_watermark.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview |
|
|
Text (Chapter 1)
19970023_Chapter1_watermark.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) | Preview |
|
Text (Chapter 2)
19970023_Chapter2_watermark.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (4MB) |
||
Text (Chapter 3)
19970023_Chapter3_watermark.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (5MB) |
||
Text (Chapter 4)
19970023_Conclusion_watermark.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (398kB) |
||
|
Text (Bibliography)
19970023_References_watermark.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (184kB) | Preview |
|
Text (Appendices)
19970023_Appendices_watermark.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
Abstract
Tujuan penelitian ini untuk mengetahui tanggapan atau keinginan dari eksekutif muda yang merupakan salah satu segmen potensial dari pasar sasaran Mega Riil Estat (Mega Real Estate), terhadap rumah tinggal yang dikembangkan, agar pengembang (developer) mengetahui apa yang diinginkan pasar tersebut , dan akhirnya dapat menarik mereka untuk benar-benar sebagai pembeli dan penghuni . Alat yang digunakan adalah skala kepentingan yang dihasilkan dari model atribut perilaku ganda (multi attribute attitude) dan menabulasi data yang dihimpun melalui kuesioner. Hasil penelitian menunjukkan bahwa eksekutif muda tertarik untuk tinggal di mega riil estate (mega real estate) dengan menentukan kriteria-kriterianya.
Item Type: | Thesis (Masters) | ||||||||
---|---|---|---|---|---|---|---|---|---|
Creators: |
|
||||||||
Contributors: |
|
||||||||
Additional Information: | T 19-97 BUD a | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
||||||||
Depositing User: | Users 18 not found. | ||||||||
Date Deposited: | 20 May 2021 02:40 | ||||||||
Last Modified: | 17 Dec 2021 08:09 | ||||||||
URI: | http://repository.uph.edu/id/eprint/29075 |
Actions (login required)
View Item |