Strategy analysis to improve the service of front office area at Sofitel Bali Nusa Dua

Koswara, Megan (2019) Strategy analysis to improve the service of front office area at Sofitel Bali Nusa Dua. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Sofitel Bali Nusa Dua is a luxury 5 stars beachfront resort located at Kawasan Pariwisata ITDC Lot N5, Badung, Bali, Indonesia. The main problem happened in the front office of Sofitel was the dissatisfaction of the guests towards the service at the front office area, while actually for a 5 stars hotel like Sofitel, those problems in the front office should not happen. Thus, researcher is interested to analyze the strategy to improve the service in front office area for foreign guests at Sofitel Bali Nusa Dua. The research design in this research is qualitative, which uses 2 methods, which are interview and observation method. Researcher did the interview with the front office staff and did the observation for 6 months in the front office area. The data analysis which is being used is SWOT and TOWS analysis. The result of the research is researcher found that the main complaints in the front office area are the room matters and service quality. For the room readiness matter, it is being advised to use the S-T strategies. For the service quality matter, it is being advised to use the S-T strategies, W-O strategies and W-T strategies.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Koswara, MeganNIM1501020334s00000017053@student.uph.edu
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorDalimunthe, Femmy IndrianyNIDN3817047501femmydalimunthe@gmail.com
Uncontrolled Keywords: service; strategy; Sofitel Bali Nusa Dua
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Medan > Business School > Management
Current > Faculty/School - UPH Medan > Business School > Management
Depositing User: yousi saragih
Date Deposited: 22 Jun 2021 09:48
Last Modified: 14 Jan 2022 03:11
URI: http://repository.uph.edu/id/eprint/36777

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