Analisa pengaruh brand equity terhadap purchase intention dan brand preference dengan efek moderasi country of origin pada produk laptop

Santoso, William Gandawinata (2012) Analisa pengaruh brand equity terhadap purchase intention dan brand preference dengan efek moderasi country of origin pada produk laptop. Bachelor thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Santoso, William GandawinataUNSPECIFIEDUNSPECIFIED
Additional Information: SK 11-07 SAN a
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 9 not found.
Date Deposited: 04 Jun 2021 08:32
Last Modified: 04 Jun 2021 08:32
URI: http://repository.uph.edu/id/eprint/37508

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