Perancangan visualisasi dari novel purba sari ayu wangi atawa lutung kasarung karya Ajip Rosidi = Visualization design for Ajip Rosidi's novel purba sari ayu wangi atawa lutung kasarung

Ng, Angie Huinarni (2021) Perancangan visualisasi dari novel purba sari ayu wangi atawa lutung kasarung karya Ajip Rosidi = Visualization design for Ajip Rosidi's novel purba sari ayu wangi atawa lutung kasarung. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Folklor adalah bagian dari kebudayaan yang diwariskan dari generasi ke generasi baik dalam bentuk lisan maupun tulisan. Cerita rakyat adalah salah satu kategori folklor yang menggambarkan cerita dengan latar belakang yang familiar serta pesan moral yang dapat diterapkan dalam kehidupan sehari-hari. Melalui teks dan ilustrasi, penceritaan kembali folklor dan penyampaian pesan dapat dikomunikasikan secara tepat. Cerita Rakyat yang akan dirancang adalah Novel Purba Sari Ayu Wangi atawa Lutung Kasarung. Novel ini merupakan penafsiran kembali cerita rakyat Lutung Kasarung dari Jawa Barat oleh Ajip Rosidi. Cerita menekankan pada perjalanan karakter Purba Sari yang mengambil bagian-bagian cerita yang mewakili novel menjadi sebuah alur cerita yang naratif. Perancangan ini merupakan seri ilustrasi instalasi yang menggunakan kata kunci kontemporer dan folklor untuk menggambarkan cerita secara simbolis. Ilustrasi menggunakan teknik digital dengan penggunaan teknik layered art yang memberikan efek kedalaman pada ilustrasi. Perancangan ini bertujuan menghadirkan media alternatif dan komplementer dari novel yang sesuai dengan target audiens. / Folklore is a part of a culture that is passed down from generation to generation, both in verbal or written form. Folktale, as one of the categories from folklore describes stories with familiar backgrounds that slip moral messages that can be applied in everyday life. Retelling folktale and delivering the message behind it can be communicated appropriately through texts and illustrations. The folktale that will be designed is from a novel entitled Purba Sari Ayu Wangi atawa Lutung Kasarung. This novel is written by Ajip Rosidi as a reinterpretation of a West Java folktale called Lutung Kasarung. The story emphasizes the journey of the character Purba Sari and turn it into a narrative story line. Using the keywords contemporary and folklore, these illustrations are drawn symbolically. Illustrations are drawn using digital tools and layered art techniques that give the effect of depth to the illustrations. This design aims to present an alternative and complementary media to the novel in accordance with the target audience.

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