Perancangan Videoklip Animasi 2D (Studi Kasus: Lagu Kunto Aji "Pengingat") = Designing A 2D Animated Music Video (Case Study: The Song "Pengingat" by Kunto Aji)

Sanchia, Yuventia Kalonica Larissa (2021) Perancangan Videoklip Animasi 2D (Studi Kasus: Lagu Kunto Aji "Pengingat") = Designing A 2D Animated Music Video (Case Study: The Song "Pengingat" by Kunto Aji). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tak jarang sekali banyak kaum muda khususnya pelajar yang sering merasakan stres dalam mencapai akademis dalam tingkat tinggi. Rasa stres tersebut apabila dibiarkan dapat berujung menjadi rasa depresi. Salah satu cara yang dapat mengurangi rasa stres adalah dengan mendengarkan lagu. Penyanyi Indonesia yang menulis lagu dengan tema yang berhubungan dengan stres dan depresi adalah Kunto Aji. Salah satu lagunya adalah “Pengingat” yang berisikan tentang pesan untuk mengingatkan kembali akan kerja keras kaum muda. Untuk mengangkat kembali pesan dari lagu ini, dibutuhkan sebuah medium yang dapat mudah diakses oleh para penggemar Kunto Aji, maupun penggemar baru, yaitu videoklip yang berbasis animasi 2D. Proses perancangan proyek ini menggunakan metode perancangan yakni studi pustaka dan studi wawancara. Studi pustaka lebih mengarah kepada artikel, dan jurnal-jurnal ilmiah untuk memperdalam pengertian tentang isu yang ingin diangkat, dan juga tentang Kunto Aji, kemudian buku-buku yang menjelaskan tentang teori-teori yang digunakan dalam pembuatan proyek, khususnya dalam aspek animasi 2D, serta pencarian referensi-referensi visual. Studi wawancara dilakukan untuk lebih mengerti akan sudut pandang sang penyanyi tentang “Pengingat”. Bentuk akhir dari proyek ini merupakan videoklip animasi 2D dengan durasi sesuai dengan lagunya, yaitu 3 menit 26 detik. Proses pembuatan konsep menggunakan metode concept mapping untuk kata kunci urban dan fun. Kedua kata kunci ini digunakan untuk membedakan dua dunia yang mengikuti narasi yang telah dibuat dengan three act structure. / It is very common in society, especially for students to feel stress in order to achieve a higher education. If the stress is not avoided, it will lead to depression. One way to reduce stress is to listen to a song. An Indonesian singer that often writes a song that addresses stress and depression in a good manner is Kunto Aji. One of his songs is “Pengingat” that conveys a message to the youth to remind them how hard they’ve been working and how far they’ve come. To bring back the message from the song, a medium that is easy to access is needed for Kunto Aji’s fans, and new fans, and that medium is a music video that is 2D animation. During the process of this project, the methodology that are used are literature study and interviews. In literature study, it is more to research articles, and journals to deepen the understanding about the current issue, and also about Kunto Aji, along with other books that are explaining theories about animations that are used in this project, specifically 2D animations, and researching for visual references. The interviews are used for deeper meaning about the song based from the singer’s perspective himself. The final form of this project is a 2D animated music video with the song's duration, 3 minutes and 26 seconds. The process of making the concept is using a methodology of concept making to find keywords, and they are urban and fun. These keywords would help to create juxtapositions about the narrative that were made by three act structure.

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