Below-the-line strategy of V class by Softex to increase brand equity through sponsorship of the film in the name of love

Meutia, Melita (2008) Below-the-line strategy of V class by Softex to increase brand equity through sponsorship of the film in the name of love. Bachelor thesis, UNSPECIFIED.

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Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Meutia, MelitaUNSPECIFIEDUNSPECIFIED
Additional Information: SK 41-03 MEU b
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Mrs Marselita Harapan
Date Deposited: 24 Jun 2021 10:24
Last Modified: 24 Jun 2021 10:24
URI: http://repository.uph.edu/id/eprint/39630

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