The strategy of food and beverages promotion in order to attract customer at hotel santika premiere dyandra medan

Silvia, Silvia (2019) The strategy of food and beverages promotion in order to attract customer at hotel santika premiere dyandra medan. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

The hotel industry, the most noticeable sector in the hospitality industry, is undergoing a significant retrogression threatening future investors ' attractiveness. Although numerous statistics show that astronomy has increased in the sector by examining these statistics more closely, one will find that the great growth in sector is only evident in the chain-operated sections of the hotels and business. This research was conducted by using qualitative method. In this research, the object of the research is the strategy of Food and Beverage promotion at Hotel Santika Premiere Dyandra Medan in order to attract customers. Data collection method used in this research is observation and interview. Based on the data analysis, the promotional strategy of Food and Beverages (F&B) that has been implemented at Hotel Santika Premiere Dyandra Medan is through two different ways, they are: through social media (Instagram and Facebook) and through an some applications such as discount voucher shop from www.dealjava.com. According to observations done by researchers and the results of interviews with the Marketing Communication Manager of Hotel Santika Premiere Dyandra Medan, it was found that the Food and Beverage Promotion strategy carried out by Hotel Santika Premiere Dyandra Medan was quite effective and sought after by guests or customers, even the guests or customers responded positive for the promotions made. It is recommended to the marketing communication of Hotel Santika Premiere Dyandra Medan to be more optimize in social media, such as: Facebook, Twitter, YouTube, Pinterest or Instagram currently available. The marketing communication of Hotel Santika Premiere Dyandra Medan must further improve the delivery of information through the mass media about the promotion of food and drink at the hotel, both print and electronic media, and through advertisements or workshops.

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