Difusi inovasi wakaf digital oleh Badan Wakaf Indonesia

Perkasa, Dian Agung (2021) Difusi inovasi wakaf digital oleh Badan Wakaf Indonesia. Masters thesis, Universitas Pelita Harapan.

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Abstract

Wakaf diartikan sebagai barang atau aset yang telah dipisahkan kepemilikannya dari individu maupun suatu institusi dan kemudian diserahkan untuk kepentingan umum. Pengembangan terhadap wakaf di Indonesia sebagai negara dengan mayoritas penduduk bergama Islam mulai bergeser kearah digital, hal ini dilatarbelakangi oleh rendahnya literasi, kreativitas dan data yang terintegrasi. Rumusan masalah yang menjadi dasar dari penelitian ini adalah bagaimana difusi inovasi wakaf digital oleh Badan Wakaf Indonesia. Penelitian ini menggunakan metode kualitatif deskriptif serta menggunakan dua macam sumber pengambilan data, sumber data primer, yaitu wawancara dan data sekunder yang berupa pengumpulan dokumen. Hasil dari penelitian ini ditemukan jika Badan Wakaf Indonesia melakukan pengembangan wakaf secara digital dengan meluncurkan suatu aplikasi Waqf Super Apps. Badan Wakaf Indonesia melihat terdapat potensi yang sangat besar untuk mengajak kaum milenial atau Gen Z untuk berpartisipasi dalam berwakaf. Tiga jenis saluran komunikasi yang digunakan oleh Badan Wakaf Indonesia adalah saluran komunikasi antarpribadi, saluran komunikasi kelompok dan media online. Kesimpulan dalam penelitian ini, penelti melihat proses pengembangan wakaf yang dikembang oleh Badan Wakaf Indonesia ini mengikuti empat elemet dalam difusi inovasi, Inovasi, Saluran Komunikasi, Jangka Waktu dan Sistem Sosial./Waqf is defined as goods or assets that have been separated from individuals or institutions and then handed over for the public benefit.The development of waqf in Indonesia as a country with a majority Muslim population began to shift towards digital, this is motivated by low literacy, creativity and integrated data.The formulation of the problem that is the basis of this research is how the diffusion of digital waqf innovation by the Indonesian Waqf Agency.This study uses descriptive qualitative methods and uses two kinds of data retrieval sources, primary data sources, namely interviews and secondary data in the form of document collection.The results of this study were found if the Indonesian Waqf Agency conducted digital waqf development by launching a Waqf Super Apps application.Badan Wakaf Indonesia sees a huge potential to invite millennials or Z Generation to participate in Waqf. The three types of communication channels used by Badan Wakaf Indonesia, interpersonal communication channels, group communication channels and online media. The conclusion of this study, the researchers looked at the process of waqf development developed by the Indonesian Waqf Agency following four elemets in the diffusion of innovation, Innovation, Communication Channels, Timeframes and Social Systems.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Perkasa, Dian AgungNIM01689190008dianagung.perkasa@yahoo.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSetijadi, Naniek NovijantiNIDN8853999920naniek.setijadi@gmail.com
Uncontrolled Keywords: Pengembangan Wakaf Digital ; Saluran Komunikasi ; Difusi Inovasi
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science
Depositing User: Users 19261 not found.
Date Deposited: 06 Aug 2021 01:51
Last Modified: 01 Mar 2022 03:48
URI: http://repository.uph.edu/id/eprint/41212

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