Setiawati, Rara Wilis (2021) Kajian kepuasan pelanggan pada gerai kopi Liberica. Studi empiris brand Liberica Coffee. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh empat variabel (atmosphere, employee attitude, IT service, dan quality) terhadap customer satisfaction, serta pengaruh customer satisfaction itu terhadap customer loyalty Liberica Coffee di Indonesia/The purpose of this study aims to determine the effect of four variables (atmosphere, employee attitude, IT service, and quality) on customer satisfaction, as well as the effect of customer satisfaction on customer loyalty Liberica Coffee in Indonesia.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | customer satisfaction; customer loyalty; coffee shop; atmosphere; employee attitude; IT service; quality; SEM; PLS; Liberica Coffee | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Users 8194 not found. | ||||||||
| Date Deposited: | 06 Aug 2021 01:19 | ||||||||
| Last Modified: | 22 Mar 2022 06:44 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/41217 |
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