Representasi keberagaman budaya dalam film Raya and The Last Dragon

Wibisana, Ronald (2021) Representasi keberagaman budaya dalam film Raya and The Last Dragon. Masters thesis, Universitas Pelita Harapan.

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Abstract

Film merupakan salah satu produk media massa populer untuk memberikan suatu pesan maupun informasi, pendidikan bahkan budaya kepada sekelompok orang yang berkumpul dalam suatu tempat. Representasi film dapat menciptakan paradigma baru, yang secara tidak langsung akan mempengaruhi pola pikir penontonnya. Munculnya film Raya and The Last Dragon yang membawa budaya baru sebagai tokoh dan latar belakang yang berbeda dari sebelumnya. Dengan adanya film tersebut, diperlukan penelitian untuk mengetahui keberagaman budaya yang terkandung dalam tayangan sebuah film yang membentuk wawasan dan polapikir baru kepada audiensnya. Penelitian ini menggunakan pendekatan kualitatif dengan paradigma interpretif dan analisis semiotika Roland Barthes. Dimana, pengumpulan data penelitian dilakukan dengan data primer, yaitu dengan cara mengamati seluruh alur cerita film Raya and The Last Dragon dan kemudian diolah dan disimpulkan oleh peneliti dalam bentuk penelitian yang menggambarkan hasil penelitan yang sejujurnya. Hasil penelitian dalam film Raya and The Last Dragon menunjukan tiga representasi keberagaman budaya, yaitu unity, diversity dan identity. Dari ketiga hal tersebut memunculkan elemen-elemen hingga nilai, adat istiadat dan kebisasaan seperti dari sifat keramah tamahan penduduk di film tersebut. Kekuatan unity dari diversity gabungan etnis, bahasa, budaya yang majemuk membuat fondasi untuk identity yang sangat tangguh yang keduanya bisa tahan dan hadapi secara positif./ Film is one of the popular mass media products to provide messages and information, education and even a group of people who gather in one place. The representation of ifilm can create a new paradigm, which will indirectly affect the mindset of the audience. The emergence of the film Raya and The Last Dragon which brought a new culture as a character and a different background than before. With this film, research is needed to find out the cultural diversity contained in a film showing that forms new insights and mindsets for the audience. This research uses a qualitative approach with an interpretive paradigm and semiotic analysis of Roland Barthes. Research data collected by carried out with primary data, namely by observing the entire storyline of the film Raya and The Last Dragon and then processing it and colcluded by the researcher in the form of research that describes the results honest research. The results of the research in the film Raya and The Last Dragon show three representations of cultural diversity is unity, diversity and identity. From these three things bring out elements to values, customs and habits such as from the hospitality nature of the residents in the film. The unified strength of the combined diversity of ethnic, linguistic, and culturally diverse mixes lays the foundation for a very strong identity that both can withstand and face positively.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Wibisana, RonaldNIM01689190016ronaldwibisana@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorHerlijanto, JohanesNIDN0313077205johanes.herlijanto@uph.edu
Uncontrolled Keywords: film ; representasi ; keberagaman budaya
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science
Depositing User: Users 4158 not found.
Date Deposited: 07 Aug 2021 09:40
Last Modified: 05 Oct 2021 09:19
URI: http://repository.uph.edu/id/eprint/41336

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