Proses bergosip secara virtual di media sosial Instagram

Utami, Aisyah Rahma (2021) Proses bergosip secara virtual di media sosial Instagram. Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengungkapkan proses terjadinya gosip yang dilakukan secara virtual pada media sosial Instagram. Kehadiran media sosial saat ini membuat proses bergosip tidak perlu dilakukan secara face to face. Proses gosip bisa dilakukan dimana saja dan dikapan saja. Dalam penelitian ini metode kualitatif dengan pendekatan fenomenologi menggunakan wawancara tidak terstruktur. Hasil penelitian menunjukkan bahwa proses terjadinya gosip di media sosial dibagi menjadi beberapa tahapan. Yang pertama yaitu membahas mengenai karakter para pelaku gosip secara virtual pada media sosial Instagram, seperti : Membaca setiap komen gosip, memiliki rasa ingin tahu yang tinggi, melakukan follow media sosial yang isi kontennya mengenai gosip, serta melakukan analisa pada setiap konten yang dilihat. Tahapan selajutnya yaitu proses awal terjadinya gosip dimana pelaku gosip memahami apa yang menjadi alasannya melakukan gosip lalu memilih dan mencari konten yang sesuai untuk dilakukan. Tahapan ketiga adalah Proses Filtrasi dan Pemilihan Fitur. Tahap selanjutnya adalah tahap terpenting dalam proses melakukan gosip yaitu menentukan teman gosip. Tahapan terakhir dalam proses terjadinya gosip adalah penambahan caption pada konten yang diberikan. Selain membahas mengenai proses terjadinya gosip penelitian ini juga membahas mengenai karakteristik gosip secara virtual/This study aims to reveal the process of gosip happening virtually on Social Media Instagram. The presence of Social Media today makes the gossiping process no need to be done face-to-face. gosip process can be done anywhere and anytime. In this study a qualitative method with a phenomenological approach using unstructured interviews. The results showed that the process of gosip on social media was divided into 4 stages. The first is Pre-gosip which in this process discusses the character of the gosip perpetrators virtually on Instagram Social Media, such as: Reading every gosip comment, having high curiosity, following Social Media whose content is about gosip, and analyzing on every content viewed. The next stage is the initial process of the occurrence of gosip where the perpetrators of gosip understand what makes gosip and then choose and look for appropriate content to do. The third stage is the Filtration and Feature Selection Process. The next stage is the most important stage in the process of doing gosip, namely determining gosip friends. The last stage in the process of gossiping is adding a caption to the content provided. In addition to discussing the process of gosip, this study also discusses the characteristics of gosip virtually. Keywords: Gosip, Virtual Gosip, Gosip Process, Phenomenology, Instagram Reference: 47 (1984-2019)

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