The effect of e-commerce on company sales at coffeedante.com, Medan

Simarmata, Joel rony putra (2021) The effect of e-commerce on company sales at coffeedante.com, Medan. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Coffeedante.com is located in Jl Saudara No.21, Medan, province Sumatera Utara. Several parties participate in the establishment of Cof- feedante.com. This company is purposed to be available for general cus- tomer, it doesn't have any age range limitation and the religion of each indi- vidual. The operating hour of this company is 24 hours. Electronic commerce ( sometimes written as eCommerce) is a busi- ness model that lets firms and individuals buy and sell things over the inter- net ( Andrew Bloomenthal, 2017). sales is defined as the process of right exchanging between the first owner of the product or service to the new owner (buyer) with a certain price. Descriptive and causal studies were used to analyse the sample of 37 respondents. The respondents are the employees of coffeedante.com who are taken using online sampling distribution. The distribution of questionnaires gives result that the validity test and reliability test are passed. The data tested also passed the normality test heteroscedasticity test and linearity test. The coefficient of determination shows that as much as 65%, E-commerce affects company sales. E-commerce could give improvement to the company by noticing even though there are just a few customers that visited the cafe, but capable to to gradually increase the company sales. Therefore, Alternative Hypothe- sis (Ha) is accepted./Coffeedante.com terletak di jalan Saudara No.21, Medan, Provinsi Sumatera Utara. Beberapa pikhaak ikut berpartisipasi dalam pembangu- nan cafe tersebut. Perusahaan ini tersedia dan terbuka nutuk umum pan- pa ada sataşan umur atau agama. Perusahaan ini tersedia 24 jam setiap hari Electronic Commerce( terkadang tertulis sebagai eCommerce) adalah model bisnis yang memampukan pihak individu untuk melakukan transaksi jual beli di internet (Andrew Bloomenthal, 2017). Penjualan didefinisikan sebagai proses pertukaran hak antara pemilik pertama dari sebuah produk atau servis kupada pemilik yang baru dengan harga ter- tentu. Studi deskriptif dan kasual digunakan untuk menganalisis sampel dari 37 responden. Responden yang digunakan adalah karyawan dari Coffeedante.com yang diambil dengan sampel distribusi online. Distribusi kuesioner memberikan hasil bahwa data tersebut telah lolos dari uji validitas dan reliabilitas. Data yang diuji juga telah lolos uji normalitas, uji heteroskedastisitas dan linieritas. Nilai koefisien determi- nasi menunjukkan bahwa sebanyak 65% e-commerce mempengarui pen- jualan perusahaan E-commerce dapat memberikan perkembangan kepada perusa- haan walaupun dengan mengetahui sedikitnya pengunjung, namun mampu secara perlahan-lahan menaikkan penjualan perusahaan. Oleh sebab itu, hipotesis alternatif (Ha) diterima.

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