Pengaruh e-security, e-service quality dan e-satisfaction terhadap e-repurchase intention pada pengguna e-commerce Tokopedia

Gosal, Go Brian Reinard (2021) Pengaruh e-security, e-service quality dan e-satisfaction terhadap e-repurchase intention pada pengguna e-commerce Tokopedia. Masters thesis, Universitas pelita Harapan.

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Abstract

The purpose of the study is to determine: 1) Weather E-security from E-commerce Tokopedia has a positive effect towards E-satisfaction. 2) Weather E-service quality from e-commerce Tokopedia has a positive effect towards E-satisfaction. 3) Weather E-satisfaction from e-commerce Tokopedia has a positive effect towards E-repurchase intention. 4) Weather E-security from e-commerce Tokopedia has a positive effect towards E-repurchase intention. 5) Weather E-service quality from e-commerce Tokopedia has a positive effect towards E-repurchase intention. This research was conducted in the Jabodetabek area. With a quantitative type of research using 200 respondents. The data collection method in this study was a questionnaire survey, conducted by using Google form, with a non-probability sampling. Data analyzed method using SmartPLS software. The results of the concluded study is E-security and E-service quality effect E-satisfaction positively and significantly, then E-satisfaction, E-security, and E-service quality effect E-repurchase intention positively and significantly. / Tujuan dilakukannya penelitian ini adalah untuk mengetahui: 1) Untuk mengetahui pengaruh positif antara E-service quality terhadap E-satisfaction pengguna E-commerce Tokopedia. 2) Untuk mengetahui pengaruh positif antara E-service quality terhadap E-satisfaction pengguna E-commerce Tokopedia. 3) Untuk mengetahui pengaruh positif antara E-satisfaction terhadap E-repurchase intention pengguna E-commerce Tokopedia. 4) Untuk mengetahui pengaruh positif antara E-security terhadap E-repurchase intention pengguna E-commerce Tokopedia. 5) Untuk mengetahui pengaruh positif antara E-service quality terhadap E-repurchase intention pengguna E-commerce Tokopedia. Peneltian ini difokuskan pada mereka yang merupakan pengguna E-commerce Tokopedia khususnya di daerah jabodetabek jenis penelitian ini adalah kuantitatif dengan sampel sebanyak 200 responden dengan metode pengumpulan data dengan kuesioner melalui google form, menggunakan non-probability dengan conveinance sample. Analisis data menggunakan software smartPLS. Dan berdasarkan hasil analisis disimpulkan bahwa E-security dan E-service quality mempengaruhi E-satisfaction secara positif dan signifikan, kemudian E-satisfaction, E-security, dan E-service quality mempengaruhi E-repurchase intention secara positif dan signifikan.

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