Analisis faktor-faktor theory of planned behavior yang memengaruhi terwujudnya intensi kewirausahaan menjadi perilaku kewirausahaan pada mahasiswa Universitas Tangerang=Analysis of theory of planned behavior factors that influence the achievement of entrepreneurship intentions into entrepreneurship behavior in students of the University of Tangerang

Louis, Jordan Moses (2021) Analisis faktor-faktor theory of planned behavior yang memengaruhi terwujudnya intensi kewirausahaan menjadi perilaku kewirausahaan pada mahasiswa Universitas Tangerang=Analysis of theory of planned behavior factors that influence the achievement of entrepreneurship intentions into entrepreneurship behavior in students of the University of Tangerang. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana faktor-faktor dari Theory of Planned Behaviour (TPB) yaitu: Entrepreneurial Skills, Personal Attitudes, Subjective Norms, dan Entrepreneurial Intention, terhadap Entrepreneurial Behaviour. Entrepreneurial Skills adalah keterampilan yang diperlihatkan dalam suatu tindakan saat kondisi tertentu, Personal Attitudes adalah sikap individu yang merupakan kombinasi kompleks dari perasaan, keyakinan, motivasi serta harapan. Subjective Norms adalah persepsi individu terhadap pemikiran orang lain yang dianggap penting, Entrepreneurial Intention adalah rasa ingin individu untuk menjadi wirausaha, dan Entrepreneurial Behaviour kemampuan individu untuk membentuk perilaku kewirausahaan. Penelitian ini memperoleh data dari Mahasiswa Fakultas Ekonomi dan Bisnis yang saat ini aktif berkuliah di daerah Tangerang, Indonesia. Penelitian ini menggunakan kuesioner dengan pendekatan kuantitatif yang disebarkan kepada responden secara online. Teknik pengambilan sampel yang digunakan adalah non-probability sampling teknik convenience sampling Penelitian ini menggunakan analisis PLS-SEM dengan software SmartPLS untuk menguji validitas dan reliabilitas pada kuesioner yang telah disebarkan kepada 378 responden serta kemudian pengujian hipotesis dilakukan. Hasil penelitian menunjukan bahwa Entrepreneurial Skills, Personal Attitudes, Subjective Norms, dan Entrepreneurial Intention memiliki pengaruh yang positif dan signifikan terhadap Entrepreneurial Behaviour. Implikasi manajerial yang didapatkan dari penelitian ini adalah penelitian ini memberikan perspektif baru tentang hubungan antara niat dan sikap, dimana sikap mampu diolah dan diatur sesuai dengan standar yang baik, norma sosial juga mampu mengikat dan mempengaruhi tindakan. Selain itu penelitian ini menekankan pentingnya memonitoring perilaku seseorang dalam intensi berbisnis, agar dapat mengetahui kesalahan dan memperbaiki keadaan secepat mungkin./This research aims to determine how the factors of the Theory of Planned Behaviour, namely Entrepreneurial Skills, Personal Attitudes, Subjective Norms, and Entrepreneurial Intentions, can be impacting Entrepreneurial Behaviour. Entrepreneurial Skills are skills shown in an action under certain conditions, Personal Attitudes are individual attitudes which are a complex combination of feelings, beliefs, motivations and expectations. Subjective Norms are individual perceptions of other people's thoughts that are considered important, Entrepreneurial Intention is the individual's desire to become entrepreneurs, and Entrepreneurial Behaviour is the individual's ability to shape entrepreneurial Behaviour. This study obtained data from students of the Faculty of Economics and Business who are currently actively studying in Tangerang, Indonesia. This study uses a questionnaire with a quantitative approach which is distributed online. The sampling technique of non-probability sampling, convenience sampling is used in this research. This research uses PLS-SEM with SmartPLS software to test the validity and reliability of the questionnaires that have been distributed to 378 respondents and then hypothesis testing is carried out. The results showed that Entrepreneurial Skills, Personal Attitudes, Subjective Norms, and Entrepreneurial Intentions have a positive and significant influence on Entrepreneurial Behaviour. For the managerial implication, this research provides a new perspective between intentions and attitudes, attitudes can be processed and regulated according to good standards, social norms are also able to bind and influence actions. In addition, this study emphasizes the importance of monitoring a person's Behaviour in business intentions, in order to find out mistakes and fix the situation as quickly as possible

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