Pengaruh attitude, subjective norm, dan perceived behavioral control terhadap minat mahasiswa untuk berwirausaha = The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control Factors on Student's Interest in Entrepreneurship

Johanes, Winty (2021) Pengaruh attitude, subjective norm, dan perceived behavioral control terhadap minat mahasiswa untuk berwirausaha = The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control Factors on Student's Interest in Entrepreneurship. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Indonesia hanya memiliki 1.65% wirausaha yang dimana persentase tersebut masih dibawah standar minimum suatu negara maju. Salah satu penyebabnya adalah kurangnya minat berwirausaha para mahasiswa. Minat berwirausaha tersebut dapat diukur melalui Theory of Planned Behavior. TPB tersebut berupa attitude, subjective norm, dan perceived behavioral control. Objek penelitian ini merupakan para mahasiswa yang mempelajari pendidikan kewirausahaan dengan menggunakan pendekatan kuantitatif dan non-probability purposive sampling sebagai teknik pengambilan sampel pada penelitian ini. Terdapat 188 responden valid yang digunakan, dengan menggunakan kuesioner elektronik yang kemudian data-data tersebut diolah dengan metode PLS-SEM menggunakan Smart PLS. Hasil penelitian ini menunjukan attitude dan perceived behavioral control berpengaruh signifikan terhadap minat mahasiswa untuk berwirausaha, sedangkan subjective norm tidak berpengaruh signifikan terhadap minat mahasiswa untuk berwirausaha. / Indonesia only has 1.65% of entrepreneurs, whose percentage is still below the minimum standard of a developed country. One of the reasons is the students' lack of interest in entrepreneurship. Interest in entrepreneurship can be measured through Theory of Planned Behavior. The TPB is in the form of attitudes, subjective norms, and perceived behavioral control. The object of this research is students who study entrepreneurship education using a quantitative approach and non-probability purposive sampling as the sampling technique in this study. There were 188 valid respondents used, using an electronic questionnaire which was then processed using the PLS-SEM method using Smart PLS. The results of this study indicate that attitudes and perceived behavioral control have a significant effect on student interest in entrepreneurship, while subjective norms have no significant effect on student interest in entrepreneurship.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Johanes, WintyNIM01011180039wintyjoh@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorWijayanti, Cynthia AnnaNIDN0304097605cynthia.wijayanti@uph.edu
Uncontrolled Keywords: Attitude; Subjective norm; Perceived behavioral control; Intention to venture creation; Intention to self-employment
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 14491 not found.
Date Deposited: 04 Jan 2022 04:34
Last Modified: 08 Mar 2022 01:30
URI: http://repository.uph.edu/id/eprint/43901

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