Linardi, Calista Amanda (2021) Beauty and celebrity: Korean entertainment and impacts on Indonesian viewers consumption intentions. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
The entertainment industry is a place for a brand to get the full attention of the audience. In attracting the attention of the audience, audience involvement is needed. A deep interest in celebrities is referred to as glorification of celebrities. This study was conducted to understand the phenomenon of Mediheal's downgrade. The purpose of this study is to build adoption theories and models to explore the relationship between behavioral involvement, emotional involvement, referential reflection, entertainment – social, intense – personal, brand awareness, perceived product quality, and fulfill their influence on purchase intentions and visits. meaning.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | Behavioral involvement; Emotional involvement; Referential reflection; Entertainment – social; Intense – personal; Brand awareness; Perceived product quality; Purchase intention; Visit intention | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Users 14540 not found. | ||||||||
| Date Deposited: | 10 Jan 2022 03:13 | ||||||||
| Last Modified: | 14 Mar 2022 03:55 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/43950 |
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