Faktor-faktor yang mempengaruhi kesuksesan wanita milenial dalam berwirausaha di usaha mikro kecil menengah di Jabodetabek = Factors affecting millennial women entrepreneurs success in micro small medium business in Jabodetabek

Kongres, Katelin (2021) Faktor-faktor yang mempengaruhi kesuksesan wanita milenial dalam berwirausaha di usaha mikro kecil menengah di Jabodetabek = Factors affecting millennial women entrepreneurs success in micro small medium business in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara kebutuhan akan prestasi diri, kemampuan mengambil resiko, sikap percaya diri, faktor ekonomi, dan faktor sosial budaya terhadap kesuksesan wanita wirausaha. Terdapat enam variabel dan lima hipotesis yang dikembangkan serta sampel penelitian wanita wirausaha yang berada di Jabodetabek. Dalam pengolahan data aktual, peneliti melakukan pengujian measurement model (outer model), structural model (inner model), dan uji hipotesis. Pengujian outer model akan menampilkan hasil dari AVE Mean dari tiap variabel, uji reabilitas dengan melihat nilai cronbach’s alpha dan composite reliability, uji validitas konvergen yang menunjukkan hasil yang valid dari setiap variabel penelitian melalui pengujian nilai AVE dan validitas dikriminan dengan the Fornell-Larcker criterion dimana hasilnya nilai setiap konstruk lebih besar dibandingkan korelasi dengan konstruk lainnya. Kemudian pada pengujian inner model, penelitian ini dikategorikan sebagai model penelitian yang kuat berdasarkan nilai R-square dan juga nilai VIF menunjukkan tidak ada permasalahan dalam collinearity. Dalam melakukan pengujian hipotesis peneliti menggunakan booststrapping untuk melihat apakah ada hubungan yang signifikan antarvariabel. Hasil penelitian menunjukkan terdapat tiga hipotesis yang diterima dan dua hipotesis yang ditolak. Penelitian ini diharapkan memberikan kontribusi teoritis atas teori McClelland’s motivation theory dan implikasi managerial terhadap lembaga pendidikan dan pemerintahan. Kata Kunci : kesuksesan wanita wirausaha, kebutuhan akan prestasi diri, kemampuan mengambil resiko, sikap percaya diri, faktor ekonomi, dan faktor sosial budaya./ This study aims to determine the relationship between the need for achievement, risk-taking, self-confidence, economic factors, and socio-cultural factors on the success of women entrepreneurs. There are six variables and five hypotheses developed as well as research samples of women entrepreneurs who are in Jabodetabek. In processing the actual data, the researcher tested the measurement model (outer model), structural model (inner model), and tested the hypothesis. The outer model test will display the results of the AVE Mean of each variable, the reliability test by looking at the value of Cronbach's alpha and composite reliability, the convergent validity test which shows valid results from each research variable through testing the AVE value and the validity is discriminated with the Fornell- Larcker criterion where the results are each construct is greater than the correlation with other constructs. Then on the inner model test, this research is categorized as a strong research model based on the R-square value and also the VIF value shows there is no problem in collinearity. In testing the hypothesis, the researcher uses booststrapping to see if there is a significant relationship between the variables. The results showed that there were three accepted hypotheses and two rejected hypotheses. This research is expected to provide a theoretical contribution to McClelland's motivation theory and managerial implications for educational institutions and government. Keywords: success of women entrepreneurs, need for achievement, risk-taking, self-confidence, economic factors, and socio-cultural factors.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Kongres, KatelinNIM01011180177kathkatelink@yahoo.co.id
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorAsan, SuciptoNIDN0317017606UNSPECIFIED
Uncontrolled Keywords: kesuksesan wanita wirausaha; kebutuhan akan prestasi diri; kemampuan mengambil resiko; sikap percaya diri; faktor ekonomi; dan faktor sosial budaya.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 14649 not found.
Date Deposited: 12 Jan 2022 02:42
Last Modified: 09 Mar 2022 04:17
URI: http://repository.uph.edu/id/eprint/44276

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