Perjanjian endorsement yang melibatkan anak ditinjau dari kitab undang-undang hukum perdata dan undang-undang perlindungan anak

Purba, Mellisa Rolys (2022) Perjanjian endorsement yang melibatkan anak ditinjau dari kitab undang-undang hukum perdata dan undang-undang perlindungan anak. Masters thesis, Universitas Pelita Harapan.

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Abstract

Perjanjian endorsement menurut Kantrey Sugianto adalah perjanjian yang dilakukan secara online, perjanjian endorsement merupakan jenis perjanjian tidak bernama dan tidak diatur secara khusus karena berupa perkembangan dalam masyarakat. Adanya perjanjian endorsement ini kemudian menjadi marak terjadi khususnya di lingkungan media sosial yang mana banyak sekali influencer yaitu mereka yang memiliki pengikut yang banyak pada sosial media mereka kemudian melakukan kegiatan berdampak bagi pengikutnya. Penelitian ini akan meneliti berkaitan keabsahan perjanjian endorsement yang dilakukan influencer yang masih dibawah umur berdasarkan Kitab Undang-Undang Hukum Perdata serta perlindungan hukum bagi anak yang melakukan perjanjian endorsement dimana anak-anak tersebut memiliki hak-hak anak yang diatur dalam Undang-Undang Perlindungan Anak. Bahwa dalam Kitab Undang-Undang Hukum Perdata perjanjian endorsement tidak diatur secara spesifik sehingga, menurut keabsahan anak dibawah umur belum cakap untuk melakukan perjanjian namun dapat dikatakan sah jika anak tersebut diwakilkan oleh orang tua atau wali sebagaimana diatur dalam KUHPerdata. Berdasarkan Undang-Undang Perlindungan Anak, bahwa anak memiliki hak untuk bersekolah dan memiliki waktu bermain, hal ini yang menjadi perhatian penulis dimana tak jarang anak-anak yang sebagai influencer kerap kehilangan waktu untuk sekolah dan bermain dikarenakan harus melakukan endorsement. / An endorsement agreement according to Kantrey Sugianto is an agreement made online, an endorsement agreement is an anonymous type of agreement and is not specifically regulated because it is a development in society. The existence of this endorsement agreement then became widespread, especially in the social media environment where there were a lot of influencers, namely those who have a large number of followers on their social media and then carry out impactful activities for their followers. This study will examine the validity of the endorsement agreement made by underage influencers based on the Civil Code and legal protection for children who enter into endorsement agreements where these children have child right regulated in the Child protection act. Whereas in the Civil Code, endorsement agreements are not specifically regulated so that, according to the legitimacy of minors, they are not yet capable of entering into an agreement but can be said to be valid if the child is represented by a parent or guardian as regulated in the Civil Code. Based on the Child Protection Act, that children have the right to go to school and have time to play, this is the author’s concern where it is not uncommon for children who are influencers to often lose time for school and play because they have to do endorsements.

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