Gambaran kualitas kehidupan kerja karyawan biro marketing dan admisi Universitas X

Beata, Natasha (2022) Gambaran kualitas kehidupan kerja karyawan biro marketing dan admisi Universitas X. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Perguruan tinggi merupakan jenjang studi berikutnya yang mempelajari jurusan sesuai minat, bakat individu. Biro marketing dan admisi perguruan tinggi memiliki peran penting dalam memasarkan perguruan tinggi. Penelitian ini bertujuan untuk melihat gambaran kualitas kehidupan kerja pada karyawan biro marketing dan admisi Universitas X dengan menggunakan alat ukur kualitas kehidupan kerja Rostiana, Zamralita, dan Suyasa (2015). Penelitian ini merupakan analisis deskriptif dan menggunakan teknik metode purposive sampling dalam menyebarkan kuesioner. Alat ukur kualitas kehidupan kerja terdiri dari sepuluh dimensi yaitu job characteristic, social relevance of employer, co-worker, personal development, pay benefit, work balance, promotion, work condition, supervisory, dan work culture. Penelitian ini memiliki total 32 responden yang menunjukkan bahwa kualitas kehidupan kerja karyawan biro marketing dan admisi memiliki nilai sedang dengan persentase 62.5%. Ditemukan dimensi co-worker merupakan dimensi yang mendapatkan nilai rata-rata paling tinggi yaitu 3.91 dan dimensi promotion merupakan dimensi terendah dengan nilai rata-rata 2.52. Universitas X disarankan untuk mempertahankan dimensi tiga tertinggi (co-worker, work culture, work condition) dan meningkatkan aspek-aspek dimensi lainnya agar dapat meningkatkan kualitas kehidupan kerja karyawan yang berpengaruh dengan produktivitas, komitmen, kepuasan dan semangat kerja karyawan. / University is the next level of study in which individuals attend to study their major interests and talent. University marketing and admission bureaus have an important role in marketing their institute . This study aims to see the description of the quality of work life for University X marketing and admission staff with quality of work life scale by Rostiana, Zamralita, and Suyasa (2015). This research is a descriptive analysis and used a purposive sampling method in distributing questionnaires. Quality of work life scale consists of ten dimensions; job characteristics, social relevance of employer, co-worker, personal development, pay benefit, work balance, promotion, work condition, supervisory, and work culture. This study has 32 participants which shows moderate value quality of work life with a percentage of 62.5%. This study showed that the co-worker dimension gets the highest average value which is 3.91 and the promotion dimension gets the lowest average value which is 2.52. University X is advised to maintain the highest three dimensions (co-worker, work culture, work condition) and improve other dimensions in order to increase employees quality of work life that affect employees productivity, commitment, satisfaction, and spirit.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Beata, Natasha01121180101beatanatasha@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorNovanto, Yusak0314117801yusak.novanto@uph.edu
Uncontrolled Keywords: kualitas kehidupan kerja; karyawan universitas; biro marketing dan admisi
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Psychology > Psychology
Current > Faculty/School - UPH Karawaci > Faculty of Psychology > Psychology
Depositing User: Users 10811 not found.
Date Deposited: 28 Jan 2022 13:51
Last Modified: 28 Jan 2022 13:51
URI: http://repository.uph.edu/id/eprint/45044

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