Pesan sosial dalam video klip dan lirik lagu "Ibu" karya Navicula = Social Message in the Video Clip and Lyrics of the Song “Ibu” By Navicula

Sihombing, David Ray Jeremy (2022) Pesan sosial dalam video klip dan lirik lagu "Ibu" karya Navicula = Social Message in the Video Clip and Lyrics of the Song “Ibu” By Navicula. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Musik memiliki peran yang sangat penting bagi perkembangan sejarah kehidupan manusia di seluruh penjuru dunia. Musik dapat dijadikan sebagai wadah dari setiap sudut pandang dalam melihat realita sosial yang berlaku dalam lingkungan para musisi. Penelitian ini menganalisis lirik lagu dari band Navicula yang berjudul Ibu pada album “Earthship”. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan fokus temuan akan pesan sosial yang terkandung dibalik lirik lagu “Ibu”. Untuk menemukan pesan sosial yang ada pada lirik lagu, penelitian ini menggunakan metode analisis semiotika model Roland Barthes. Analisis dilakukan terhadap teks lirik dan unsur-unsur pendukung lainnya. Lagu yang berdurasi 4 menit 58 detik ini meceritakan suatu sikap kesadaran yang harus dimiliki setiap manusia dalam manjalankan kehidupan dengan rasa peduli terhadap alam semesta. Gambaran bumi pertiwi yang digambarkan sebagai “Ibu” didalam lagu mengalami berbagai perlakuan penindasan dan penyiksaan yang menjadi bentuk representasi atas apa yang menjadi aktivitatas manusia saat ini. Penelitian membuktikan bahwa terdapat hal-hal yang merepresentasikan aktivitas manusia saat ini dalam menggunakan dan menikmati berbagai potensi alam yang tersedia. Sebagai hal pendukung, cuplikan video klip lagu “Ibu” juga menggambarkan banyak aktivitas manusia yang menciptakan polusi dan merusak tatanan kehidupan dibumi. Selain mewujudkan kesadaran, lagu ini juga memberikan kritik terhadap banyak pihak yang masih melakukan berbagai aktivitas yang merusak alam. Hasil penelitian menunjukkan bahwa bentuk pesan sosial dalam menjaga kelestarian alam dan merawat kehidupan di bumi merupakan kesadaran yang harus dimiliki setiap individu. / Music has a very important role for the history of human life development in all corners of the world. Music can be used as a medium from every point of view in seeing the social reality that applies in the environment of the musicians. This study analyzes the videoclip and lyrics of a song by the band Navicula entitled Ibu on the album “Earthship”. This study uses a descriptive qualitative approach with a focus on finding the social messages behind the lyrics of the song "Ibu". To find the social message in the song lyrics, this study uses the semiotic analysis method of Roland Barthes' model. The analysis was carried out on the lyric text and other supporting elements. The song, which has a duration of 4 minutes 58 seconds, tells of an attitude of awareness that every human being must have in carrying out life with a sense of caring for the universe. The image of the motherland which is described as “Ibu” in the song experiences a various forms of oppression and torture which is a representation of what human doing are today. Research proves that there are things that represent current human activities in using natural potentials. As a support, the video clip of the song “Ibu” also describes the many human activities that create pollution and damage the order of life on earth. In addition to realizing awareness, this song also provides criticsm of many parties who still carry out activities that destroy nature. The results show that the social messages in preserving nature anda caring for life on earth is an awareness that must be owned by every individual.

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