Komunikasi Inovasi dalam Wisata Virtual Tour di Masa Pandemi (Studi Kasus pada Komunitas Jakarta Good Guide) = Inovation Communication in Virtual Tour in Pandemic Times (Case Study on the Jakarta Good Guide Community)

Kristina, Tamara (2022) Komunikasi Inovasi dalam Wisata Virtual Tour di Masa Pandemi (Studi Kasus pada Komunitas Jakarta Good Guide) = Inovation Communication in Virtual Tour in Pandemic Times (Case Study on the Jakarta Good Guide Community). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Setiap aktivitas wisata tentu membutuhkan proses komunikasi. Sejak merebaknya penyakit yang dikenal sebagai Coronavirus disease 19 atau Covid-19 di seluruh dunia pada tahun 2020, manusia tidak bisa lagi berwisata secara langsung. Ditemukan alternatif berwisata menggunakan teknologi dan inovasi yaitu virtual tour. Jakarta Good Guide merupakan kelompok pemandu wisata berlisensi yang melaksanakan kegiatan walking tour di area Jakarta dan mulai mengadakan virtual tour di masa pandemi covid-19. Penelitian ini bertujuan untuk menjawab pertanyaan penelitian yaitu bagaimana komunikasi inovasi dalam wisata virtual tour di masa pandemi yang dilakukan oleh Jakarta Good Guide. Pendekatan penelitian adalah deskriptif kualitatif dengan metode studi kasus. Pengumpulan data dilakukan dengan mengumpulkan data melalui referensi jurnal elektronik, majalah, buku, dan artikel yang berhubungan dengan objek penelitian yaitu virtual tour JKTGOODGUIDE dan wawancara mendalam kepada empat informan. Penelitian dikaji dengan teori difusi inovasi oleh Everett Rogers. Hasil penelitian ini menemukan bahwa Jakarta Good Guide berkontribusi mengkomunikasikan inovasi virtual tour kepada pengikutnya sehingga wisatawan tetap bisa melakukan kegiatan wisata secara online./ Every tourist activity certainly requires a communication process. Since the outbreak of a disease known as Coronavirus or Covid-19 worldwide by 2020, humans have no longer been able to travel directly. Found alternative tourism using technology and innovation, namely virtual tour. Jakarta Good Guide is a licensed tour guide group that carries out walking tour activities in the Jakarta area and starts holding virtual tours during the covid-19 pandemic. This study aims to answer research questions, namely how is communication in virtual tours during the pandemic carried out by the Jakarta Good Guide. The research approach is descriptive qualitative with a case study method. Data collection was carried out by collecting data through electronic journal references, magazines, books, and articles related to research objects namely virtual tour JKTGOODGUIDE and in-depth interviews with four informants. The research was studied with the diffusion of innovation theory by Everett Rogers. The results of this study found that the Jakarta Good Guide contributes virtual tours to its followers so that tourists can continue to do online tourism activities.

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