Yen, Helena (2022) Studi kelayakan bisnis The Bakelane Bakeshop & Studio di Jakarta Utara. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Studi Kelayakan Bisnis The Bakelane Bakeshop and Studio dilakukan dengan tujuan menentukan kelayakan bisnis yang direncanakan dan memenuhi persyaratan akademik untuk memperoleh gelar Sarjana Terapan Pariwisata. The Bakelane Bakeshop and Studio merupakan sebuah toko kue yang berlokasi di menyajikan korean buttercream cake dengan berbagai rasa dan desain, juga menawarkan kelas medekorasi kue. Toko ini berlokasi di PIK, Jakarta Utara. Pengumpulan data untuk studi ini dilakukan dengan penyebaran kuesioner elektronik yang berisi pertanyaan mengenai aspek pasar dan pemasaran yang sudah disesuaikan dengan pertimbangan lokasi, operasional, dan tenaga kerja. Dengan perkiraan penjualan tahun pertama sebesar 14%, diperoleh penilaian investasi dengan nilai IRR>WACC, NPV>0, dan PI>1 sehingga menyimpulkan bahwa The Bakelane Bakeshop and Studio layak untuk dijalankan. / Business Feasibility Study of The Bakelane Bakeshop and Studio is conducted with the aim of determining the feasibility of the planned business and meeting the academic requirements for obtaining a Bachelor of Applied Tourism degree. The Bakelane Bakeshop and Studio is a cake shop located in serving Korean buttercream cake with various flavours and designs, also offers cake decorating classes. The shop is located in PIK, North Jakarta. Data collection for this study was carried out by distributing electronic questionnaires containing questions about market and marketing aspects that had been adjusted with considerations of location, operations, and manpower. With an estimated first year sales of 14%, the calculation of the investment valuation of IRR>WACC, NPV>0, and PI>1 concludes that The Bakelane Bakeshop and Studio is feasible to run.
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | Studi kelayakan bisnins; Penilaian investasi; Kue | ||||||||
Subjects: | T Technology > TX Home economics > TX 901-953 Hospitality Industry | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
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Depositing User: | Users 18569 not found. | ||||||||
Date Deposited: | 14 Feb 2022 03:54 | ||||||||
Last Modified: | 03 Mar 2022 04:04 | ||||||||
URI: | http://repository.uph.edu/id/eprint/45942 |
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