Charano, Nicholas (2022) Empawrium park - dog park & cafe di Surabaya Barat. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Empawrium Park – Dog Park & Café di Surabaya Barat adalah sebuah studi kelayakan bisnis yang bertujuan untuk menganalisis, menguji, dan memastikan bahwa konsep usaha layak untuk dijalankan dari aspek pasar dan pemasaran, operasional, sumber daya manusia dan organisasional, serta finansial. Populasi studi ini adalah pemilik anjing di Surabaya Barat dengan kerangka sampel pemilik anjing berusia 25-54 tahun yang berdomisili di Surabaya Barat. Menggunakan metode non-probability convenience sampling, studi mendapatkan 167 dari 150 responden valid minimum yang dibutuhkan. Konsep usaha ini adalah menjadi pionir “one stop shop solution for dog owners” di Surabaya Barat, menyediakan tidak hanya dog café dan dog park, namun jasa pendukung lain seperti dog store, dog grooming parlor, dan veterinarian’s office. Pada waktu penulisan studi ini, hanya ada dua dog café dan tidak ada dog park di seluruh Kota Surabaya, sedangkan ada setidaknya 10.000 anggota Komunitas Pemilik Anjing Surabaya. Studi berupaya menjawab kebutuhan pasar niche ini dan menjadi pionir konsep di Kota Surabaya. Hasil studi ini mengindikasikan bahwa usaha layak dan menguntungkan untuk dijalankan berdasarkan analisis dari aspek pasar dan pemasaran, operasional, sumber daya manusia dan organisasional, serta finansial, dengan pembahasan rinci dan indikator tertentu dari tiap aspek studi. Kata Kunci: Dog Café, Dog Park, Surabaya / Empawrium Park – Dog Park & Café at West Surabaya is a business feasibility study that aims to analyze, measure, and ensure that the business concept is viable to be run from the market and marketing, operational, human resource and organizational, as well as financial aspects. The study’s population are dog owners in West Surabaya with the sample framework of dog owners, ranging from age 25-54, who reside in West Surabaya. Using non-probability convenience sampling method, the study attained 167 out of the 150 valid respondents required. The business concept is to be the pioneer of a “one stop shop solution for dog owners” in West Surabaya, offering not only a dog café and dog park, but other supporting services such as dog store, dog grooming parlor, and veterinarian’s office. As the time of writing this study, there are only two dog cafes and no dog parks in the whole entirety of Surabaya, compared to at least 10.000 members of Komunitas Pemilik Anjing Surabaya. This study aims to answer the need of this niche market and be the pioneer of such concept in Surabaya. The study’s results indicate that the business is viable and profitable to be run, based on analysis done from the market and marketing, operational, human resource and organizational, as well as financial aspects, with thorough details and indicators on every aspect of this study. Key Words: Dog Café, Dog Park, Surabaya
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | dog cafe; dog park; Surabaya | ||||||||
Subjects: | T Technology > TX Home economics > TX 901-953 Hospitality Industry | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
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Depositing User: | Users 22432 not found. | ||||||||
Date Deposited: | 12 Feb 2022 13:37 | ||||||||
Last Modified: | 12 Feb 2022 13:37 | ||||||||
URI: | http://repository.uph.edu/id/eprint/45943 |
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