Aktivitas content creator dalam pembuatan konten di akun media sosial PT Inovasi Pilihan Indonesia = Content Creator Activities in Creating Content at PT Inovasi Pilihan Indonesia’s Social Media Account

Sukendry, Nara Valencia (2022) Aktivitas content creator dalam pembuatan konten di akun media sosial PT Inovasi Pilihan Indonesia = Content Creator Activities in Creating Content at PT Inovasi Pilihan Indonesia’s Social Media Account. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Era digital seperti sekarang ini, penyebaran informasi sangat mudah dilakukan. Dengan adanya internet informasi yang disebarkan bisa dimulai dari foto, pesan suara, maupun video. Media sosial merupakan salah satu wadah penyebaran informasi yang dikembangkan dari kemajuan internet. Hal inilah yang dilihat oleh PT Inovasi Pilihan Indonesia sebagai peluang untuk menjadikan media sosial sebagai sarana publikasi dan akhirnya membuat sebuah divisi Content Creator untuk memberikan informasi dalam bentuk konten yang diunggah pada media sosial Instagram dan YouTube. Kegiatan magang yang berlangsung kurang lebih 4 bulan, pemagang ditempatkan pada divisi conten creator. Selama kegiatan magang berlangsung ada beberapa konsep yang pemagang dapat pelajari, antara lain: konsep media baru menyatakan bahwa dalam penyampaian informasi diperlukan sebuah wadah agar dapat diterima dengan baik. PT Inovasi Pilihan Indonesia menjadikan media sosial Instagram dan YouTube dalam bentuk konten sebagai wadah untuk menyampaikan informasi. Pemagang mempelajari tugas-tugas seorang Content Creator dalam pembuatan content, seperti pembuatan script, pencarian ide, juga menjadi talent dalam content tersebut. / In this digital era, it is very easy to disseminate information. With the internet, information can be disseminated starting from photos, voice messages, and videos. Social media is one of the forums for disseminating information that was developed from the advancement of the internet. This is what PT. Indonesia's Choice Innovation is an opportunity to make social media a means of publication and finally create adivision Content Creator to provide information in the form of content uploaded onsocial media Instagram and YouTube. Internship activities that last approximately 4 months, interns are placed in thedivision Content Creator. During the internship, there are several concepts that the intern can learn, including: the concept of mass communication which states that in conveying information, a forum is needed so that it can be well received. PT Inovasi Pilihan Indonesia makes social media Instagram and YouTube in the form of content as a place to convey information. The intern learns the duties of a Content Creator increation content, such as scripting, idea search, as well as being a talent in the content.

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