Desain komunikasi visual dalam aplikasi elektronik “jakarta good food guide 2008-2009”

Margaret, Angeline Gracea (2012) Desain komunikasi visual dalam aplikasi elektronik “jakarta good food guide 2008-2009”. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Budaya makan diluar, mulai merebak di Jakarta pada tahun 2008. Budaya ini tanpa kita sadari masuk di dalam komunitas sehari-hari karena tuntutan lingkungan seperti kemacetan dan kepenatan kota Jakarta. Karakteristik urban seperti praktis, simpel, dan modern juga perlu diperhatikan dan digaris bawahi dalam penelitian ini. Buku-buku konvensional sudah mulai terganti dengan buku digital yang dikenal dengan nama buku elektronik yang menggunakan perpaduan banyak media (multimedia) (Al DiGuido, CEO Zeta Interaktif). Buku Jakarta Good Food Guide 2008-2009 belum menjawab keseluruhan permasalahan yang ada. Fungsi panduan yang ingin disampaikan belum terlihat dengan baik, kebutuhan mengenai hal-hal praktis dan simpel juga tidak dapat terjawab oleh buku konvensional. Untuk itu, diambil kesimpulan bahwa masyarakat jaman sekarang membutuhkan sebuah teknologi praktis yang dapat memandu mereka untuk menemukan tempat kuliner pilihan. / Eating out culture, broke out in Jakarta in 2008. This culture without us knowing it go in the community because of the demands of everyday environments such as congestion and fatigue of the city. Urban characteristics such as practical, simple, modern and also should be noted and highlighted in this study. Jakarta Good Food Guide 2008-2009 book did not answer the whole problem. Guide function has not been seen to be conveyed properly. To that end, be concluded that today's society requires a practical technology that can guide them to find a place of culinary options.

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