Angela, Leonita (2022) Strategi komunikasi Podcast Pemain Cadangan dalam menambah jumlah pendengar = Communication strategy of Podcast Pemain Cadangan in increasing the number of audiences. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Perkembangan industri media berlangsung begitu pesat, khususnya pada media baru. Media dalam bentuk audio yaitu radio online atau yang dikenal dengan nama podcast merupakan salah satu media baru yang dapat memberikan informasi atau pesan kepada pendengar. Kehadiran Podcast sebagai media baru mengaplikasikan basis digitalnya yaitu dengan on-demand. Podcast Pemain Cadangan merupakan salah satu podcast yang memanfaatkan media sosial dan menjamah ranah Podcast sebagai perpanjangan tangan untuk menambah jumlah pendengar. Podcast Pemain Cadangan mengklaim bahwa turun ke ranah podcast yang memiliki segmentasi pendengar pecinta olahraga bola basket, untuk mengikuti perkembangan industri media. Peneliti melakukan pengumpulan data, wawancara, penulisan, dan transkrip dengan menggunakan metode kualitatif studi kasus. Peneliti mengorbitkan penelitian dan berfokus pada dua orang narasumber yang merupakan pihak yang berperan dalam produksi Podcast Pemain Cadangan. Dalam penelitian ini, peneliti menyimpulkan bahwa Podcast Pemain Cadangan melakukan strategi dalam pembuatan konten yang bertujuan untuk memberikan informasi dan menghibur dalam menambah jumlah pendengar. Ditemukan bahwa Podcast Pemain Cadangan menjalankan tahapan-tahapan strategi komunikasi dan pengenalan terhadap khalayak / The media industry has now been rapidly developing, especially in new media. Media in an audio format, namely online radio or known as a podcast is one of the new media can provide information or messages to its audiences. The existence of podcasts as a new media applies its digital foundation on an on-demand basis. Podcast Pemain Cadangan is one of the podcasting channels that uses social media and explores the realms of a podcast as an exertion to increase the number of audiences. Podcast Pemain Cadangan claims that they went into podcasting’s domain with a segmentation of basketball enthusiast listeners, to follow the growth of media industry. Data collection, interviews, writings, and transcripts are conducted by the researcher using case study qualitative methods. Research analysis and examination are also undertaken by focusing on two individual sources who are involved in the production of Podcast Pemain Cadangan. In this research, the researcher concludes that Podcast Pemain Cadangan instigated a content creation strategy to spread information and entertain audiences as well as to raise the number of listeners. It is found that Podcast Pemain Cadangan adopted the stages of communication stategy and audience recognition.
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | Strategi komunikasi; Menambah jumlah pendengar; Media baru; Podcast | ||||||||
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
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Depositing User: | Users 10649 not found. | ||||||||
Date Deposited: | 15 Feb 2022 01:47 | ||||||||
Last Modified: | 15 Feb 2022 02:24 | ||||||||
URI: | http://repository.uph.edu/id/eprint/46193 |
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