Strategi CG interior dalam menghasilkan desain yang berhasil bagi klien

Lucky, Anastasya (2022) Strategi CG interior dalam menghasilkan desain yang berhasil bagi klien. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Seiring berjalannya waktu dan perkembangan jaman, desain interior mulai dikenal banyak orang dan menjadi penting bagi setiap ruang agar lebih menarik dengan desain interior. Pada setiap perusahaan desain interior memiliki strategi dan sistem kerja masing-masing dalam menjalankan perusahannya sehingga proses desain dan built dapat berjalan dengan baik. Perusahaan jasa konsultan interior dan built CG Interior memiliki berbagai macam proyek residensial, di mana dalam setiap proyeknya memiliki permasalahannya masing-masing. Penelitian ini dilakukan untuk mengetahui strategi desain pada CG Interior dalam proses desain dari awal hingga akhir pembangunan melalui strategi komunikasi yang diterapkan. penulis menggunakan metode penelitian kualitatif dengan studi kasus kolekif selama proses magang dilakukan penulis selama delapan bulan. Penelitian mengangkat studi kasus residensial yang berlokasi di Penjaringan dan Golden palm Jakarta. Penulis memposisikan diri menjadi peneliti yang berpartisipasi langsung dalam kedua studi kasus dengan mengobservasi pada fenomena-fenomena yang terjadi antara Tim CG Interior dan klien dan juga antar tim CG Interior. Penulis menemukan bahwa strategi komunikasi yang diterapkan CG Interior sangat berpengaruh bagi keberhasilan proyek. Karena melalui strategi yang diterapkan dapat membangun relasi antara sesama tim dan antara tim dan klien. Namun perlu ada beberapa hal yang diperhatikan saat berkomunikasi agar tetap dapat berjalan dengan baik. Dengan komunikasi yang baik, desainer dapat menemukan permasalahan-permasalahan yang klien rasakan secara terperinci dan solusi yang berikan dapat semaksimal mungkin dengan perspektif desain.// Over time and the development of the era, interior design began to be known by many people and became important for every room to be more attractive with interior design. Each interior design company has its own strategy and work system in running the company so that the design and built processes can run well. Interior consulting service companies and built CG Interior have various kinds of residential projects, where each project has its own problems. This research was conducted to determine the design strategy of CG Interior in the design process from the beginning to the end of the development through the communication strategy applied. the author uses qualitative research methods with collective case studies during the internship process carried out by the author for eight months. The research focuses on residential case studies located in Penjaringan and Golden palm Jakarta. The author positions himself as a researcher who directly participates in both case studies by observing the phenomena that occur between the Interior CG Team and the client and also between CG Interior teams. The author finds that the communication strategy applied by CG Interior is very influential for the success of the project. Because through the strategies implemented, it can build relationships between fellow teams and between teams and clients. However, there are some things that need to be considered when communicating so that it can still run well. With good communication, designers can find the problems that the client feels in detail and the solutions they provide can be as much as possible from a designer perspective.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Lucky, Anastasya01024180018Anastasyalucky59@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
UNSPECIFIEDKatoppo, Martin Luqman0331107503martin.katoppo@uph.edu
Uncontrolled Keywords: Desain yang berhasil, CG Interior, Strategi komunikasi, Studi kasus
Subjects: N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > School of Design > Interior Design
Current > Faculty/School - UPH Karawaci > School of Design > Interior Design
Depositing User: Anastasya Lucky
Date Deposited: 06 Jun 2022 01:52
Last Modified: 06 Jun 2022 02:04
URI: http://repository.uph.edu/id/eprint/47597

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